In 2021, the French spent 129 billion euros on the Internet. This is +15.1% compared to 2020 (which, let’s remember, was already a record year with the Covid-19 pandemic). Something is happening right now, it’s palpable. Uses are changing, consumption habits too. Online sales are exploding and traders can no longer ignore this trend. To try to see things more clearly, Agorapulse, the French leader in social network management, is organizing a webinar on May 25, 2022 at 11:30 a.m.with PrestaShop, an open source CMS to equip e-commerce sites.
REGISTER FOR THE WEBINARThis webinar will be moderated by Pierre Seillier, Head of Marketing France at Agorapulse and Nicolas Rateau, VP Mid Market at PrestaShop. Two experts with distinct skills, the perfect opportunity to make the link between social networks that offer shopping features and open source solutions available to e-merchants. On the program of this live :
- What explains this interest in online consumption?
- How to remove the last obstacles to online sales?
- Synergies between e-commerce platforms and social commerce
- What is an open source solution? What are the advantages ?
- How can open source help boost sales?
When you decide to get into e-commerce and create a dedicated platform, there are several solutions, including the SaaS CMS or the open source CMS. Nicolas Rateau from PrestaShop will take the time to differentiate between these two solutions and to explain precisely how open source can allow e-merchants to boost their sales.
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REGISTER FOR THE WEBINAROne of the main advantages is data management. For Jérôme Stryzewski, IT manager at Caréco Molins and PrestaShop user: “This solution saved us the day at the start of the Covid-19 pandemic. At the start of the first lockdown, our internal server and software crashed. Fortunately, we managed to continue our activity only thanks to PrestaShop and our website”.
This live will also be an opportunity to return to the interest for e-merchants to collect and use data. Pierre Seillier, Head of Marketing France at Agorapulse, will make the link between the Open Source CMS solution and the enthusiasm for social commerce. We know that 64% of users made a purchase on social networks in 2021… What does this mean? Why should e-merchants also take an interest in this trend? In short, so as not to miss anything, Do not forget to subscribe.