How a shoe that is 40 years old (!) Nike still generates 5 billion annually | NBA

It has been 20 years since Michael Jordan last touched a basketball, and almost 40 years since he first wore them, but his shoes still generate a monster turnover of 5.1 billion dollars (4.7 billion euros). ) per year. Enough reason why the Air Jordan also ‘plays’ the leading role in a new cinema film. This is how it all started.