How a pair of sneakers for 1 (!) Euro put this Ghent designer on the map: “My Instagram page has exploded” | Ghent

Elijah Buchan is barely 20 years old, but the Ghent native has been designing sweaters, t-shirts and shoes since he was 16. On Saturday he opened his first physical store on the Predikherenlei. And that was a resounding success, as can be seen from the long line of people waiting in front of the door. But what is the secret of this young entrepreneur?