There’s nothing better than enjoying a glass of Lipton Ice Tea on a sunny terrace, right? We thought so too! And because that was only possible in the past two years, it is time to put the catering industry in the spotlight. With the election’The Lipton terrace of 2022‘ Catering establishments that serve the iced tea brand can win up to 100,000 euros in prize money. In total there is even 300,000 euros in the prize pool. So: as a catering entrepreneur do you have a terrace and do you serve Lipton Ice Tea? Then read on quickly.
Are you a catering owner with a terrace and do you serve Lipton Ice Tea? From now on, have a chance to win the top prize of 100,000 euros. The nice thing is: you don’t have to register for the competition first to be able to participate. Lipton Ice Tea has already taken care of that.
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Get started!
To ensure that you become the winner of the prize pool, Lipton has a number of tools developed for you. This includes posters, table stickers and digital campaign materials. They even had super cool filters made for various social media. So get started!
Provincial and national winners
As the winner of ‘The Lipton Terrace 2022’ you have a chance to win considerable sums of money, which you can then invest nicely in the business. There are provincial and national winners.
- The first round will run until July 1, after which the twelve provincial winners will be announced no later than August 1. They each win a cash prize of 10,000 euros.
- In the meantime, the election will continue until September 1, with all catering businesses again having a chance to become one of the three national winners. The catering owner with the most popular terrace – and therefore with the most votes – wins the election and receives the hefty amount of 100,000 euros. The number 2 and 3 in the Netherlands will receive 50,000 and 30,000 euros in prize money respectively.
One vote a day
Until September 1, consumers of Lipton Ice Tea can vote for their favorite terrace of the year† Via the QR codes on the promotional materials consumers are directed to the website where they can vote. Here everyone can cast one vote per day on their favorite terrace. So: catering entrepreneurs from Zoetermeer, what are you waiting for? Join us and maybe you’ll be the Lipton terrace of 2022!