Dolf Jansen, Asha ten Broeke and, this quarter, Harm Edens: somehow the last three cover models fit perfectly with the philosophy of Enougha magazine ‘for everyone who wants to do more with less’.
Enough exists a quarter of a century this year and stems from a magazine that quite a few people gloated about at the time, the miser’s newspaper of ‘miser couple’ Hanneke van Veen and Rob van Eeden. In 1997, Enough the title and in 2006 Heleen van der Sanden stepped in as publisher and editor-in-chief. She did that after ‘mature deliberation and a second mortgage’.
Has sympathy Enough has only won since then, thanks to climate change and the large-scale desire for sustainability, among other things. ‘Enough’ refers to studies by Bob Goudzwaard, the economist who argued in the last quarter of the last century that holding on to economic growth can have fatal consequences.
For TV presenter Harm Edens is Enough the natural habitat. He hates waste, has an ancient TV set, rarely buys anything new and has been sitting on the same couch for 35 years. ‘I really hate the idea that you just throw everything away when it no longer functions or is no longer fashionable.’
Awareness, that’s what it’s about, and with that the question of what really adds value to life. Do you really need an air fryer? Does that increase your happiness in life? Why do you buy stuff with palm oil for which half the world is being deforested?’ If it doesn’t go well, then bad luck. ‘If broiler chicken goes off the shelves, you just can’t buy it anymore.’ Precisely.
It is impossible not to agree with the message of Enough, although inveterate carnivores have a hard time in these parts. For them, there is a piece about a ‘climate-friendly’ diet by editor Merel Deelder, a supporter of what she calls ‘ecotarianism’: ‘With this I try to minimize my impact on the environment and I can still occasionally enjoy that which is so much for me. desirable piece of meat.’
Yet. To think about: Avocados, shipped from Peru, ‘ready to eat’ and wrapped in plastic, emit 24 times less greenhouse gases per kilo than an unpackaged steak from the local butcher. Eat a lot of vegetable, is the urgent advice. And less to no meat, cheese and chocolate.
And then there are the tips to get started yourself. In the section ‘Homemade’ this quarter, attention is paid to watch straps, door locks and beard oil – vintage de miser’s newspaperbut all quite sympathetic.