Deckers Brands recorded sales growth in the 2025 financial year, which was worn by its main brands Hoka and UGG. The American shoe and clothing provider also announced the appointment of Cynthia (Cindy) L. Davis as the new Chair of the Board of Directors, which follows Michael (Mike) F. Devine, III, which is retired.
Net sales for the financial year, which ended at the end of March, rose by 16.3 percent (currency-adjusted +16.5 percent) to $ 4.986 billion.
The UGG brand recorded an increase in net sales by 13.1 percent to $ 2.531 billion, while Hoka achieved growth of 23.6 percent with net sales of $ 2.233 billion. In contrast, net sales of the other brands within the portfolio fell by 8.6 percent to $ 221.2 million.
Deckers also reported a strong performance across all channels, whereby net sales in wholesale increased by 17.4 percent to $ 2.856 billion and the Direct-to-Consumer (DTC) net sales grew by $ 2.130 billion.
Geographically speaking, international net sales increased by 26.3 percent, while domestic sales grew by 11.3 percent.
The company’s profitability also improved, with the gross profit margin growing from 55.6 percent to 57.9 percent and the operating result increase to $ 1.179 billion.
“While the global trade environment brought greater uncertainties at short notice, we are very convinced of the exciting possibilities that are ahead of Hoka and UGG,” said CEO Stefano Caroti. “Together with the excellent record of Deckers, we are well positioned to cope with the short -term business with a focus on long -term business.”
In view of the future, Deckers does not make a prognosis for the 2026 financial year in view of the macroeconomic uncertainty in connection with the developing global trade policy. For the first quarter of the 2026 financial year, however, the company expects net sales of $ 890 million up to $ 910 million.
The company also announced an increase in its share buyback permit by $ 2.25 billion, which means that the entire outstanding approval amounts to around $ 2.5 billion.
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