The Swedish clothing retailer Hennes & Mauritz AB (H&M) now also sells second-hand products in its online shop in Germany. “The expanded online offer will make it easier for customers to find both used items and products as well as new goods,” the company said in a statement on Friday. The users of the platform could thus “choose from a larger selection of products for an even more comprehensive and convenient shopping experience”. The second-hand range currently includes clothing, shoes and accessories for women and children.
H&M started second-hand sales on its own online platform in Sweden earlier this year. Germany is now the first foreign market in which the service is offered. In Germany, too, it will be realized together with the resell service provider Sellpy, which belongs to the group, the company said. Sellpy not only offers used items from the group brands, but also products from external labels and has been active in Germany since 2020.
After Sweden and Germany, the service is to be extended to other markets in the future
Victor Rybkin, Sustainability Manager H&M Central Europe, explained the background to the project: “Pre-loved is not just about second-hand fashion and expanding our range,” he said in a statement. “It is also a step towards our goal of a circular fashion future and it is important that our customers are part of the shift towards a more circular industry. We want to drive change while offering our customers the best possible shopping experience, in this case an integrated experience on hm.com.”
The clothing supplier is already planning to further expand the integration of second-hand products in its own online store. The company said it intends to “expand the service to other markets in the coming years, giving even more customers access to used items”. The group also wants to use this to advance its sustainability strategy: “In addition to an inspiring shopping experience, extending the life cycle of garments is one of many steps on the way to circular fashion and supports H&M’s goal of becoming a net-zero company by 2040.” it in a message.