The Swedish fashion group Hennes & Mauritz (H&M) is opening its first flagship store for its beauty division.
H&M Beauty’s first global store opens in Oslo, H&M announced on Monday. In addition to their own products, there will also be a range of Scandinavian and other beauty brands. The approximately 80 third-party brands include Huda Beauty, KVD and Anastasia Beverly Hills. The range is offered on a sales area of around 300 square meters.
“We are very pleased that we can now offer our customers a well-stocked beauty range that goes hand in hand with the fashion we offer,” said Cathrine Wigzell, General Manager, H&M Beauty who enters an H&M store or shops online at hm.com to leave with a complete look of fashion and beauty.”
The concept of the store, which is located within an H&M clothing store with its own entrance, is based on a mixture of spa and cocktail bar.
The first store will open on May 4th at Osloer Strasse ‘Karl Johans Gate 14’. The next ‘H&M Beauty’ store is scheduled to open in Oslo on May 25th.