The activewear brand H&M Move, launched by fashion group H&M at the beginning of August 2022, was able to win professional soccer player Nadia Nadim for its team. Nadim was welcomed to the H&M Move team by professional footballer Zlatan Ibrahimović.
“We are excited to welcome Nadia to our mission to showcase the many benefits that exercise brings to individuals, communities or teams. Movement has the ability to unite people and communities and create the opportunity for unexpected connections and collaborations, such as Zlatan and Nadia joining forces,” said Diana Amini, head of the H&M Move Community program, in a statement.
Nadim’s first task included being challenged by Ibrahimović to a friendly table tennis match, accompanied by sports commentator Guy Mowbray.
“It was great fun with Zlatan and I’m looking forward to a possible revenge – and to making the whole world move,” comments Nadim.
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Nadim currently plays professional football for Racing Louisville FC in the US National League. She has played for Manchester City and Paris Saint-Germain where she won the league title. Born in Afghanistan, the 35-year-old plays for the Danish national team and is considered one of the most influential professional footballers.
“I want to help inspire children to play, especially young girls. That’s why I signed up to H&M Move as I personally believe in their mission.”
The H&M Move brand made its global debut on August 4, 2022 in 2,500 H&M stores. It offers fashionable and functional activewear that aims to help men, women and children of all abilities and abilities to move “comfortably and confidently”.
Four different materials help: DryMove to keep moisture away from the skin; ShapeMove provides additional support and features a “no show” advantage in lifting and stretching; SoftMove is super soft and offers extra support during training; and StormMove protects against wind and rain and is breathable in all weather conditions.
The first drop, Move Essentials, includes performance tops, lightweight jackets, leggings and bras, as well as items specifically designed for training and running, as well as outerwear and a yoga mat.
A first H&M Move Dance collection has been available since October 2022. Prices range from 9.99 euros for a pair of sports socks and 39.99 for a pair of training pants or jacket.