The Swedish fashion filmist H&M is expanding into a new market with Brazil.
H&M opened his first Brazilian store in the Iguatemi Shopping shopping center in São Paulo, the retailer said on Monday. The company also went online with its e-commerce platform in the country. It was the first time that H&M introduced a physical and digital presence in a new market at the same time.
“The opening of our first branch and the online shop on the same day is a historical moment for H&M, and I am very happy that we are finally there,” said Daniel Erver, CEO of the parent company H&M Group H&M to Brazil is more than just a market launch – it is about establishing a permanent connection to a country that inspires us. “
With the start in Brazil, H&M is represented online in 79 markets with branches and in 61 markets.