Creator Studio, the H&M Group’s on-demand product service, has unveiled the retail group’s first use of AI with a generative, AI-powered tool for creating custom clothing.
The new AI tool allows anyone to design and produce garments by creating AI-generated visual artworks based on user text input. This means that all users can now play designer and create their own designs in seconds.
Creator Studio’s new text-to-image tool uses artificial intelligence to transform written text into garments that are printed with custom visual graphics in a variety of preset styles. This can then be sold or purchased immediately and is delivered quickly and sustainably via H&M Group’s global printing and logistics infrastructure.
Launched in 2021, Creator Studio’s proprietary technology aims to provide artists, labels, licensees and consumers with a high-quality, end-to-end solution for printing and fulfilling custom clothing to make retail more sustainable , more cost-effective and smoother.
“Our mission at Creator Studio is to empower every creator to express themselves through merch,” said Dinesh Nayar, CEO of Creator Studio. “We are relentlessly looking for new ways to reduce the barriers our customers face when creating content, and integrating a seamless AI graphics creation tool is a natural step for us on this journey.”
All AI graphics are printed on Creator Studio’s dedicated ‘True Blanks’ clothing line, which offers a growing selection of designs for men’s, women’s and children’s clothing and accessories made from 100 percent organic cotton or recycled polyester.
This translated article previously appeared on FashionUnited.de