HM designer collection: Danish company Rotate

The fashion giant publishes this year’s designer collection together with the Danish label Rotate Birger Christensen.

The founders of the Rotate brand, Jeanette Madsen and Thora Valdimars, are a familiar sight in fashion week street style photos. Stella Pictures, All Over Press

H&M releases its long-awaited designer collection produced in collaboration with the top fashion brand.

The favorite brand of Danish it girls could be described as festive, luxurious and playful. The brand’s clothes represent the Scandinavian design language combined with spectacular and sometimes even a little wild cuts and details.

The Rotate Birger Christensen label is known for its stunning cocktail dresses, and we predict that these will be the most popular items that fashion fans will be grabbing from the sleds when the collaborative collection goes on sale on November 28th.

If you don’t see the picture, look at it from here.

Jeanette Madsen and Thora Valdimars Cornel Cristian Petrus/Shutterstock, All Over Press

Thora Valdimars and Jeanette Madsen All Over Press

Rotate was founded five years ago by influencers and stylists Jeanette Madsen and Thora Valdimars. In addition to Nordic influencers, the brand’s clothes have been seen on, for example, Kim Kardashian and Katy Perry’s with superstars like

If you don’t see the picture, look at it from here.

Expect to see big puffy sleeves, lace, minimal hems in the H&M collection. The collection features eight garments, all of which are the iconic Rotate style with a new twist.

H&M published its previous designer collaboration only a moment ago, when the party collection named Rabanne went on sale on November 9. The collection in question is largely sold out.

Source: InStyle.



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