His election as club president of Hertha BSC had a great impact this summer. Kay Bernstein is the first elected president with an active past in the ultra scene, coming from the heart of the club’s fan culture. His election was not only associated with opportunities, but also with some risks. After a little more than three months in office, an initial assessment of his tenure is quite positive.
In terms of sport, Hertha BSC is again well behind the music in the Bundesliga with just one win in seven games this year, but in terms of atmosphere the 42-year-old has achieved his most important goal so far: finally peace and a new sense of togetherness at Hertha generate.
Whether it’s going for walks with the sporting management and the professional team, much more direct communication with Hertha employees or frequent public presence: Kay Bernstein has started at many different points in order to achieve his goal of a new unity and togetherness in the club bring to.
The new president is omnipresent around the traditional club and received a lot of praise for his open management style from those around the capital club.
Hertha President Bernstein signals his backing
He is said to have deliberately avoided only one place so far. As reported by “Sport Bild”, Kay Bernstein has not even been in the team cabin of the Hertha professionals.
According to the sports magazine, the president only wants to speak to the team there if head coach Sandro Schwarz and sports director Fredi Bobic want it too.
Otherwise, he wants to stay away from direct contact and addressing the team, at least in the dressing room, in order to signal his backing for Black and his coaching team in this indirect way.
In the Bundesliga, Hertha BSC continues at home against TSG 1899 Hoffenheim next Sunday (from 3:30 p.m.).