Parcel delivery company Hermes, whose customers include Asos, Marks & Spencer and John Lewis, is changing its name to Evri in the UK. The renaming is part of a complete rebranding in the UK market aimed at improving customer service.
The renaming to Evri is a new chapter for Hermes and will come with a new logo and brand identity, the delivery service said in a statement that will extend to all locations, vehicles and parcel shops in that market.
Under the new brand, “significant investment” will be made in customer service, including the opening of a fully UK-based customer service team. The 200 experts will work in the local depots – “closer to where the action is”. Evri added that the company will upgrade its chatbot and free up more phone lines for customers who prefer to speak directly to employees.
Evri, formerly Hermes, is the UK’s largest parcel service, delivering more than 650 million parcels annually. Environmental and Social Governance (ESG) will be at the heart of the new brand, with a focus on reducing impact on the planet and promoting equality and fairness.
This includes continuing to expand its use of alternative fuels and innovative design, which has already resulted in the company using 100 percent renewable electricity in all of its operations. The company has also committed to reducing direct and indirect emissions to zero by 2035.
Martijn de Lange, CEO of Evri, said: “Our new brand has been developed together with the people we care about – our customers, employees, couriers and partners. It reflects the path we are on and the fact that we have listened carefully and continue to change and adapt.”
“The demand for online shopping continues unabated and we have experienced two years of strong growth which has resulted in our entire business undergoing a comprehensive transformation program to ensure we remain able to serve the needs of the to meet ‘Evri’ customers.”
The new brand will be featured in the company’s first TV ad campaign, which starts on March 18 during British broadcaster ITV’s Coronation Street program.
This translated post previously appeared on FashionUnited.uk. Translation and editing: Karenita Haalck