What kind of underwear do Finns really wear. We figured it out.
Finnish women like black, seamless and high-waisted underwear. This is revealed by data from popular underwear stores.
We asked K-Citymarket, Prisma, Change underwear chain, H&M, Lindex and Stockmann, which are their best-selling underwear for women.
Without exception, the best-selling color is black, although white and beige are also of interest to many. Reduced, seamless and high-waisted underpants sell best. It can be concluded from this that Finnish women rely on comfort and ease. It is important that the underpants feel good, do not squeeze or undesirably emphasize the curves of the body.
Finnish women mainly rely on seamless and high-waisted underwear. Illustration picture. All Over Press
The black tone also speaks of the desire for comfort, because black overalls are easy to wash at a high temperature, and you don’t need to worry about their color tone changing.
These are the most popular panties in Finland.
The best-selling underwear of the Change underwear chain are boxers called Dolly. The model with lace details feels comfortable to wear. More than 30,000 of these have been sold in Finnish stores this year. 11.95 e, Change.
Lindex’s most popular panty model is the seamless panty in black with a normal waist. Almost as popular are seamless panties with a high waist or high-waisted Brazilian panties. Lindex is one of the Nordic market leaders in underwear sales. 12.99 e, Lindex.
K-Citymarket’s best-selling underpants are Sloggi. The most popular is the high-waisted maxi model in black. €9.99, K-Citymarket.
At Prisma, the best-selling underpants for women are the black maxi-style, i.e. basic high-waisted underpants. Actuelle brand maxi panties are sold in a package of three pieces. €9.99, Prism.
Stockmann’s best sellers are the high-waisted, seamless underpants from the French brand Chantelle’s Soft Stretch line. The most popular shades are black and nude. 20.90 e, Stockmann.
Surprise: The best-selling underwear of the H&M chain are the seamless thong-style briefs in white, black and beige. There are three beakers in one package. 14.99 e, H&M.
Product images: manufacturers.