Here are the Miss Helsinki finalists!

The Miss Helsinki competition is piloted by Mirella Merivirta and Janna-Juulia Vuorela. Juho Tirkkonen

The finalists of the 2022 Miss Helsinki New Era competition have been chosen. This year, ten finalists will compete to win the renewed competition. The 2018 Miss Helsinki Janna-Juulia Vuorela and Mirella Merivirta, known from the Miss Suomi competition, will be the “miss mothers” of the competition.

This season, competitors will have three months of intensive training in the business and entrepreneurship competition concept.

They will compete in the final:

Ella Virto

Ella Virto has a bachelor’s degree in education and works as a presenter and marketing assistant. He says that he is approachable and genuine as a competitor.

Annika Ekqvist

Annika Ekqvist is a nurse by training, but currently works as an aesthetic nurse. He says that he is luminous, genuine and approachable. His goal is to develop as a social media influencer.

Lydia Isopahkala

Merkonomi and cosmetologist Lyydia Isopahkala says that she is an encouraging fellow competitor to other competitors. In the future, he wants to build his own company and use the lessons he learned in the competition.

Olivia Mujunen

Olivia Mujunen studies at the University of Helsinki, and she is also a professional in social media and communication. He feels that his strengths in the competition are internationality, unforgiveness and pressure tolerance.

Michelle Svärd

Michelle Svärd, who works as a barber and hairdresser, says that she is positive and encouraging towards other competitors. He also has his own business plans.

Beda Felicia Borén

Entrepreneur, beautician and barber-hairdresser Beda Felicia Borén says that she is a tough opponent for the other finalists. He wants to develop himself in many areas. He says that he was created to perform.

Lotta Soininen

Lotta Soininen is a licensed personal trainer. He says that he is very competitive, determined and strong. Soininen wants to bring a positive atmosphere and team spirit to the Miss Helsinki competition.

Veronika Wirtanen

Media entrepreneur and social media influencer Veronika Wirtanen is an inspiring person who enjoys challenges and throws herself into the game. He wants to grow his own business in the future and achieve his dreams.

Francesca Elisabeth Danielsson

Francesca Elisabeth Danielsson is a high school student. He says that he will take the other finalists into account, but there is also a competitive spirit. He has previously worked with charity and with young people.

Sofie Sejdija

Eyelash technician Sofie Sejdija says that as a fellow competitor she is a cheerful person and happy about the successes of others. He wants to focus on every education ahead and grow his business.