Hellofresh defies competition and jumps in sales – 2022 targets confirmed

BERLIN (dpa-AFX) – Despite the headwind from open restaurants and the lack of lockdowns, the recipe box mail-order company HelloFresh ended 2021 with a jump in sales. In the current year, however, the group expects a slower development. In 2022, currency-adjusted revenue should increase by 20 to 26 percent, the Dax group (DAX 40) announced in Berlin on Tuesday, thereby confirming the previous forecast. CEO Dominik Richter wants to achieve earnings before interest, taxes, depreciation and amortization (via Ebitda) adjusted for special effects of 500 to 580 million euros.

In addition to an increase in the operating result, the Management Board can also imagine a slight decline compared to 2021. Experts surveyed by Bloomberg have so far been expecting an operating result of around EUR 540 million, i.e. the middle of the range. Here, too, Hellofresh confirmed the statements made on the Capital Markets Day in December.

Management intends to stick to its investment course. For example, the production infrastructure is to be further expanded and other countries and brands opened up. Hellofresh was recently launched in Norway, Italy and Japan and expanded its product portfolio to include ready-to-eat meals with Factor, among other things.

In 2021, sales rose by a little more than 60 percent to almost six billion euros. Earnings before interest, taxes, depreciation and amortization (via Ebitda), adjusted for special effects, increased by around four percent to 528 million euros. Analysts had expected a little more in terms of operating profit, but sales were as expected.

In the first Corona year 2020, the company had benefited significantly from the fact that restaurants remained closed and people spent significantly more time at home due to restrictions on going out. Last year, however, the gastronomy was largely open./ngu/he/zb

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