Heidi Klum and her daughter Leni stand together in front of the camera for the lingerie brand Intimissimi campaign.
The mother-daughter team aims to show that “Intimissimi is a brand for all women. Regardless of age, fit and style,” the Italian company explained on Monday, adding: “Intimissimi is a brand designed by women – for women. A label that accompanies and supports women in every phase of life.”
Intimissimi celebrates the support between women
This message underscores the brand’s new campaign while celebrating the “love and support between women,” particularly the bond between mother and daughter, and the “uniqueness of every woman in all her facets.”
Heidi Klum, who worked as a brand ambassador for Victoria Secret for a long time, is “a power woman par excellence” and stands for “independence, self-confidence and strength”. Daughter Leni, on the other hand, embodies “natural lightness”. The eighteen-year-old young model also shows that “strength is not a question of age,” says Intimissimi.
For Intimissimi, Heidi and Leni Klum are together for the first time in front of the camera for a campaign and an associated commercial. Creative director Thomas Hayo, who staged the two Klum women for Intimissimi in Los Angeles, is known to many people, especially as a long-standing jury member of Germany’s Next Topmodel, Heidi Klum’s model casting show.