Land celebrities relaunch yet another trend from the past. However, unlike the others, it seems to be more practical, comfortable and simple to replicate. There headband soft and supple, like those of the 90s and early 2000s, it is the latest trend to have taken over both Instagram and TikTok as well as the catwalks. Goodbye padded headbands with a bonton character: athleisure style soars a little more thanks to this nostalgic hair accessory.
From the past with fury
The archives of the ’90s90 and 2000 meet trending TikTok aesthetics like Old Money and Balletcore, sparking the comeback of not-always-favorite clothing. If the miniskirts rectangular oi low rise jeans have terrified many fashion addicts, the reappearance of the hair band bodes well. Versatile, comfortable, practical: cross the threshold of the house after years dedicated exclusively to skincare to become the new must-have for celebrities and it-girls.
Bella Hadid sporty chic in the city. (Photo by Gotham/GC Images)
Headband: data confirms the trend
If only a few years ago the prerogative for hair accessories was to get noticed thanks to padded silhouettes, pearls, Swarovski, velvet and much more. In 2023 they return riding the aesthetics minimal retrowhich sees them more elegant but also casual and suitable for every day.
To confirm this nostalgic comeback it was, first and foremost, the research analytics provided by the research platform Stylight Insights. Who registered a 114% increase of “headband” requests compared to last year. Proven by 93 million views that the hashtag #headbandhairstyle already has on TikTok, where videos on how to wear and combine this already iconic accessory of the season are super viral.
For every occasion, copying the stars
In fact, the strength of this accessory lies in its versatility. With a ponytail or a messy bun, with an elegant shirt or with a cardigan and tank top. It is ideal both when you don’t have time to think about your hairstyle and when you want to make a change vintage and refined touch to your outfit. By copying Bella Hadid, who wears hair bands of every color in the city, for sporty-chic outfits, but also at the sea, with a matching bikini. Or Nicola Peltz Beckham, who recently showed it off in Paris, with a leather biker jacket and jeans, for a family outing. But also on the Red Carpet, with a Tom Ford jacket and trousers in full 90s style.
Brooklyn Beckham and Nicola Peltz in Paris. (Photo by Marc Piasecki/GC Images)
Hailey Bieber’s outfits follow closely, choosing it in optical white. And those loved by Matilda Djerf’s Gen Z, who dares with patterned prints and bright colors.
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