A few days after his debut for the German soccer champions FC Bayern Munich, star attacker Harry Kane announced the next change: the captain of the English national team will in future appear in soccer shoes from Skechers.
Kane has agreed to a “long-term partnership” with the shoe supplier, Skechers USA Inc. said on Thursday. The world-class player is now immediately playing a key role in the company’s expansion plans: “He will be at the forefront of the launch of the performance brand’s first football boots in September in the UK and Europe and will act as a brand ambassador in a multi-platform marketing campaign.” , according to a statement.
The first football boot from Skechers celebrates its official premiere on Friday
In the opening game of the new Bundesliga season, which FC Bayern Munich is playing at SV Werder Bremen on Friday evening, Kane will wear the original version of the newly developed Skechers model “SKX_01” for the first time. In the pre-season, which the attacker still played for the English first division club Tottenham Hotspur, as well as at the Supercup appearance of the Munich team last Saturday, Kane had already laced up in an unbranded version of the shoe.
Explaining his recent move in a statement, Kane said: “It is definitely a transitional time in my career and I am delighted to announce my signing with Skechers as I make a significant step forward,” he said. “From the moment I met the development team and saw the shoes for the first time, I was convinced that Skechers had created something special. I’ve been wearing the shoes for weeks and scored points with them in preparation. They are unlike anything I have experienced before.”
Skechers aims to rapidly expand its presence in the soccer category following the upcoming launch: “This first shoe is just the beginning. More innovative Skechers football boots with our signature comfort and performance technologies are on the way,” said Skechers President Michael Greenberg in a statement.