The US textile group Hanesbrands Inc. and G-III Apparel Group Ltd. have agreed to a multi-year license agreement for Champion.
The collaboration involves the design, production and distribution of outerwear for the Champion and C9 Champion brands in North America, HanesBrands, the parent company of the sportswear brand, announced on Thursday. The agreement also includes exploring opportunities to act as a key partner across Champion’s global network.
“We are thrilled to work with G-III’s team of world-class experts to expand and elevate iconic brands, making them a strong partner as we grow Champion globally,” said Vanessa LeFebvre, President, Global Activewear at Hanes Brands. “G-III’s proven track record of category expansion and its world-class global infrastructure will allow us to reach a broader consumer base that has been, or will soon be, loyal to the Champion brand for generations.”
G-III Apparel is the parent company of brands such as Donna Karan, DKNY, Karl Lagerfeld and Sonia Rykie.