Lto singer Gwen Stefani, created her first beauty line. After Rihanna, Selena Gomez, Olivia Palermo and the latest one Scarlett Johanssonalso frontlady of the historic 90s band Not Doubt has decided to become part of those celebrities who reinvent themselves beauty entrepreneurs. The line (currently only available in America) will be launched today, Thursday 3 March and is called GXVE.
Gwen Stefani launches her beauty brand, a declaration of love for lipsticks
Still very little is known about the Gwen Stefani’s newest cosmetic line, GXVE, which will be launched today, March 3 in States exclusively for Sephora and on the brand’s website.
Gwen Stefani’s new beauty line will be called GXVE and will be available from today 3 March on the Sephora.com website (credits: Instagram @gwenstefani)
On the other hand, make-up has always been a great love of the singer: before becoming the leader of Not Doubt she was a make-up artist.
Gwen Stefani’s beauty brand will have as its central focus the lips, or rather, lipsticks, which after the last two years of stalemate, are returning to color our days.
“I have had a lot of fun creating this brand, in the last three years”, wrote the singer commenting on a clip in which she is intent on applying the Original Me Matte lipstick. “Here are some excerpts from behind the scenes. I can’t wait to show you more, ”she added.
GXVE, the beauty line for makeup lovers
But what do we know about the GXVE beauty line for now? First of all the name: la A capital G obviously stands for Gwen, while the X is the way in which the word “kiss” is abbreviated in Anglo-Saxon countries and finally pronounced “give”.
«GXVE is a nod to the endless sharing of inspiration within our community of makeup lovers, which celebrates each other’s creativity and individuality. We create looks to express ourselves, learn from each other and take it with us. This is the give and take of being part of this community, ”the singer released in an interview.
50 shades of red… and more
Ditkat always by Gwen Stefani le red lips perfectly embody her style which winks at pin-up make-up but reinvents it in this case in a modern way.
Characterized by a wording vegan and cruelty free and from recyclable packaging, the line will focus on lipsticks, in 50 different colorsin order to allow anyone to find their own shade of the heart.
But not only GXVE. Taking inspiration from her beauty look, the singer decided to include it within the line too skincare products, such as make-up primers, 4 different types of eye and face palettes, fine-tipped eyeliner and eyebrow productsin short, all those must have that should never be missing in a beauty case.
After all, it is no mystery that Gwen always put on her makeup on her own before going on stagea sort of ritual for her, which today she has decided to share with the world.
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