Today the second collaboration between the designer Guido Maria Kretschmer and the online shop About You goes live. The new collection for the spring/summer season was inspired by the islands of Spain. Kretschmer himself lived on Mallorca for many years. There will be five drops in total. The first drop includes playful dresses, light transitional jackets and quilted coats in shades of green. The highlight are suit combinations consisting of waistcoat, blazer and trousers. Each drop is based on a custom color palette inspired by the landscapes and cities of Spain.
A premiere for Guido Maria Kretschmer is the introduction of the new swimwear product group, consisting of bikinis and bathing suits.
The collection comprises a total of 111 items including seven accessories. It is available in sizes 34 to 44. The collection is complemented by a curvy line from size 46.
“The partnership with Guido Maria Kretschmer for the GMK Collection has grown into one of the strongest exclusive brands at About You and still has a lot of potential for joint growth. It is therefore particularly important for About You and Guido that we can find Guido’s expertise as a designer in the styles as well as we can incorporate his personality. The feedback from our community also flows into the collections. This is how pieces are created that are even closer to current affairs and the customer,” explains Sofia Hagemeier, Team Lead Exclusive Cooperations at About You.