White Papers > Social Networks > Guide to Social Media Crisis Management
Find out how Social Listening can identify emerging crises on the networks before it’s too late.
By brandwatch
French language
Today, a single post on social networks can have a terrible impact on a company and its e-reputation.
In this guide, the crisis management experts at Mangold Consultancy will walk you through best practices for using social listening to protect your brand from potential crises.
Summary :
- Social media crisis management: what are the issues?
- From social listening to consumer intelligence
- The 6 steps to follow to manage a crisis
- Establish an anti-crisis program and an early warning system