In the future, Gucci will once again show separate collections for men and women as part of the Fashion Week calendar, thereby breaking away from the previous format of the joint co-ed presentation.
The Florentine fashion house will present its Fall/Winter 2023 men’s collection during Milano Moda Uomo in January. This was announced by Gucci CEO Marco Bizzarri at the Milan Fashion Global Summit.
“We will return to the catwalk, following the regular fashion calendar,” said Bizzari. That means menswear in January followed by womenswear in Milan in February and additional cruise collections limited to two shows a year for a number of reasons, first because of the pandemic and then because we decided with Alessandro Michele (the creative director of Gucci) to keep that rhythm going for another year, now we’ve decided to do a bigger one Putting a focus on people, which was never the case in the past. Now that the brand has reached its current size and following Alessandro’s aesthetic evolution, we felt it was essential to give menswear a special meaning.”
The pandemic led to a shift in the way brands present their collections. Many designers and activists questioned the unnecessarily high costs and carbon emissions of separate presentations.
Fashion weeks are inherently unsustainable. Think of the large, gleaming backdrops that are built for a 20-minute show and then torn down, and the thousands of travelers who fly across the globe each season to attend fashion weeks, trade shows and events. A 2020 study by Ordre entitled Zero to Market estimates that the travel of buyers and brands results in around 241,000 tons of CO2 emissions. Travel to New York Fashion Week causes the most CO2 emissions (37 percent of all emissions), followed by Paris (28 percent), London (18 percent) and Milan (17 percent).
Let’s hope the sustainability resolutions that many brands have been making during the pandemic to be more mindful and less wasteful don’t end there.
This translated and edited post previously appeared on FashionUnited.uk.