Gucci and JD.com launch digital partnership

Gucci and leading Chinese online retailer and service provider JD.com announce the start of a digital partnership and launch the official digital Gucci flagship store on the platform. This makes Gucci the first Italian luxury brand on JD.com.

Users searching for “Gucci” in the JD app are invited to explore the house’s official flagship store. In addition to ready-to-wear, handbags, travel, shoes, jewellery, watches and accessories for women and men, it also offers a comprehensive range of brand services, such as Gucci’s online customer service. In celebration of the upcoming Chinese Valentine’s Day on August 22nd, the Gucci flagship store on JD.com will offer a selection of gifts that reflect the house’s exquisite craftsmanship and romantic aesthetic.

JD.com, also known as Jingdong, is a technology and services company with the supply chain at its heart. As a leader in China’s e-commerce industry, the company has expanded into retail, technology, logistics, healthcare, insurance, real estate development, industrial, private label and international business. With almost 600 million customers, JD.com is one of the largest retailers in China.

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