ANDbinding and sophisticated is the new nude: we are talking about grey, or rather, the greige, new trendy color for winter 2024 makeup. This nuance which combines beige and gray tones recalls the minimal style of the 90s, giving beauty looks a cold and elegant allure.
Gray makeup, the new nude
Catwalks and feeds speak clearly, 2024 will be the year of the liberation of feminine energy and the desire to experiment with make-up, discreet but present. The result? An impactful beauty trend that winks to Angelina Jolie’s gothic aesthetic in the 90s, characterized by beige-grey shadehyper thin eyebrows and lips in the foreground.
One of the first to bring the trend back into the spotlight was Gigi Hadid in 2022, showing off a beauty look at the CFDA Awards with matte gray lipstick. Since then there have been many celebrities, not least Kylie Jenner, who have approached this trend.
And the gray is in fact the trendy color for makeup in 2024or more precisely the “greige“, one beige-nude shade with a cold undertone which appears sensual despite its deliberately cold appearance. Not only on her smokey eye and manicure, but even on her lips.
From left: Hailey Bieber, Jennifer Lopez and Gigi Hadid (Via Instagram/GettyImages)
90s style greige lipstick
And that the greige being a perfect color for a lipstick also confirms this Dior, with his 100 Forever Nude Look, a lipstick that perfectly embodies this shade, thus combining the tones of beige with grey.
And that’s not the only example of greige lipstick. Make-up artist Erin Parson discovered the exact shade worn by Angelina Jolie in the 90s, identifying the color Folio by MAC the color shown off by the actress during her Dark Era.
More recent, but already iconic, is also the lipstick Peggy Taupe by Gucci and the coloring Pink Tea from Sephora.
“Rich Girl Nude Nails”, JLo’s gray manicure
If in makeup the greige evokes an Addams-like allure, the same cannot be said when it comes to manicure, where the beige-grey nail polish recalls the “quiet luxury” aesthetic.
Elegant and sober at the same time, the Gray-beige nail polishes allow style manicure “your nails but better”, that is, capable of making nails brighter, more sophisticated and at the same time natural, and remaining faithful to a palette of neutral colors with cool undertones.
Greige nails are therefore simple and imperceptible but make the hands elegant, adapting to every style and perfectly crowning the “classy lady” look. In fact, it is not surprising that they are the new one nail obsession by Jennifer Lopez. To try.
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