C. Tangana and Jorge Drexler win the song and recording awards for ‘Tocarte’
She arrived dressed in black, began her performance with a red jacket and ended up on stage dressed in gold and with the most important award of the Latin Grammys in her hands: Album of the year. rosalia has achieved with ‘motomami‘ which he failed to achieve with ‘El mal querer’: definitive recognition at the most important Latin music awards in the United States. And with three other gramophones (alternative music record, recording engineering and packaging design) put on Thursday night in Las Vegas the cherry on top of an indisputable global success, which had earned him eight nominations.
“It is the album that I had to fight the most to make, What has cost me the most to do, but I pushed forward and is the one more joys it has given me& rdquor;, the woman from Sant Esteve Sesrovires said emotionally on stage, who thanked her for always supporting her music “although it is always changing& rdquor;. In her list of thanks, she also included Latin America “for so much inspiration & rdquor; already his country (“for continuing to give me love and for not letting me fall& rdquor;). And he also added his family, his team, God, and his partner, Rauw Alejandro (“the love of my life & rdquor;).
It was a brooch as golden as her last dress for a night that, in the highest part of the list of winners, once again united her C. Tangana. Because the author of ‘El madrileño’ and Jorge Drexler they took the prizes just before recording and song of the year for ‘Tocarte’.
Urban music in Spanish
The Uruguayan was the one who collected the awards in Las Vegas, and in doing so he wanted to dedicate it “to all those who make urban music in Spanish because They have taken the Spanish language to places on the planet where we had never been before. What is happening with music in Spanish has no historical precedent, congratulations to all & rdquor ;, said Drexler, who from the stage called “queen & rdquor; to Rosalía (“I can’t be more of a fan & rdquor ;, he told her), to which she responded by blowing him a kiss.
You know what Drexler is talking about. Only in the US, sales of Latin music reached 510 million dollars in the first half of the year and it is expected that by the end of 2022 these sales will exceed 1 billion dollars, according to data from the Recording Industry Association recently reported by ‘The New York Times’. And virtually all of that income, the 97% came from streaming. According to the newspaper also, the half of Spotify users all over the world do streaming at least one Latin song a month.
The power and diversity of this new global phenomenon unfolded in the televised gala of the Latin Grammys with performances like her own rosalia, Karol G and Anitta (to which the demure censors of the Univision chain silenced in words like “chingar & rdquor;), or in the futuristic interpretation of rauw alejandro. But they also acted Drexler with Elvis Costello, Sebastián Yatra with John Legend, and the bachata of Romeo SantosAlready Christina Aguilera putting all the power of his voice in a ranchera with Christian Nodal or Carlos Vives and Camilo.