The last year of secondary school is very important for all the boys in Argentina, it is a year to not only say goodbye to a stage, but also to celebrate. Therefore, parents try to get the greatest benefits for their children and that they can enjoy their last time of school to the fullest.
With this in mind, Follow Me, a graduate divers brand, created Grads Club, an exclusive community that offers its members the opportunity to enjoy benefits and rewards for contracting services from different graduate companies. For your purchase in Follow Me or in any other company associated with the Club, you earn points that can be exchanged for different products or services.
Another possibility to earn points is by recommending the company to a friend’s course or school through a referral program. And if, at the time of redemption, they do not reach the points for the benefit they want, the brand allows them to buy the remaining points to achieve it.
Although the graduate textile industry is characterized by offering benefits to its customers. Among these benefits were products that were necessary for the last year of the students, such as flags, caps with the name of the promo, among others. But Follow Me revolutionized the market thinking about the current needs that students have today.
This is how Grads Club was born, offering benefits that are needs of all graduates in the country. Each College can choose the benefit that best suits it. For example, the institutions that study the electromechanical modality in Misiones, choose a Tool Kit and at the end of the graduation year they raffle it among all the students in the course. On the other hand, in San Luis they choose the photos for the PDC and in Buenos Aires the flag they use on the graduate trip predominates.
And wanting to improve every day, this year Follow Me, among all its benefits, added that of raffling a 0 km car among the graduates who participate in the club. Thus, the brand continues to take steps forward and continues to position itself as the leading company in the graduate market.
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