Google is demanding more transparency with regard to app data collection from the developers in its Play Store pool. The regulation applies immediately, but so far on a voluntary basis.
Since April 26, Google users have a new function when they want to download apps from the Play Store. It serves data transparency: Developers can (and should) now provide more information about the extent to which the app collects, passes on and protects user data. The company writes in a press release.
More data transparency in the Google Play Store
As soon as features in the app are updated or the way the data is collected changes, developers should adjust the information in the data security section. But do developers really do it? Google is checking this “with the help of systems and processes that are constantly being improved,” according to the company. Problems should be solved together with the developers and incorrect representations corrected.
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The function aimed at more data transparency is still voluntary for developers in the Google Play Store, but will be mandatory from July 20th.
Google responds to user requests
According to the company, the introduction is responding to reactions from users and app developers. These asked for more information and context on how data is processed.
Users should now be able to see the following:
- Purpose of Data Collection
- Transfer to third parties
- Protection of user data by the app developers
- Compliance with the guidelines for family-friendly content
- Compliance with global standards of security measures.
This should enable users to see more transparently in the Google Play Store which data they have to disclose – and whether the app needs it at all.
Sources
With material from dpa