Like its competitors, Google relies on MicroLED display technology. This is what we learn from the media The Information (via Ars Technica), which reports that the Mountain View giant has reached an agreement to buy Raxium. In business for five years, this Californian start-up specializes in the design of tiny emissive LEDs for MicroLED screens. Although the young company has not yet launched any product, a quick look at its official site allows you to know the field of application mainly targeted by its work: miniature screens integrated into augmented reality devices for the general public and professionals. That’s good, it is precisely on this ground that Google continues to want to make its mark.
MicroLED, a display technology that is slowly progressing on the market
MicroLED display technology is gradually gaining visibility for its ability to offer image quality equivalent to OLED, particularly in terms of contrast and colorimetry, but with higher luminance and risks of “burn-out” marking. in” lower. It is thus the object of much covetousness, in particular for the AR market and that of wearables, but not only. In 2014, Apple acquired a start-up specializing in the development of MicroLED panels, the objective being to use them in the future for its connected watches and potentially for its future Apple Glass. As ArsTechnica recalls, Meta has also partnered with a company, called Plessey, to develop MicroLED screens. For its part, the display giant Samsung Display has already developed large MicroLED panels intended this time for the high-end television market (Samsung The Wall), in particular.
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Artwork: Raxium
On Google’s side, the acquisition of Raxium should, among other things, benefit the Google Labs division, headed by Clay Bavor, who has greatly contributed to the firm’s efforts in the virtual and augmented reality market. A sector in which the American giant continues to invest. For example, we recently learned that Google is developing a certain “Augmented Reality OS”, intended for use by ” billion of users, as indicated by a job offer (with an ambitious tone) published by the group. We also know that Google is working on an AR headset currently codenamed “Project Iris”. Expected in 2024, the latter could in particular benefit from another takeover made by Google two years ago: that of North, a start-up specializing in the design of discreet augmented reality glasses… resembling simple goggles. view.