The founders of Goi Goi are said to have bought back the streetwear brand from JD Sports.
Founded in 1987 by Anthony and Christopher Donnelly, Goi Goi was acquired by JD Sports in 2013 when the company went bankrupt. According to Drapers, the Donnellys have now bought back the brand “for a nominal sum” after the sporting goods retailer put part of its portfolio up for sale. Going forward, JD Sports is looking to focus more on its premium range of sorts and has begun to reassess its business within the independent menswear sector.
In this regard, the company recently sold its stakes in 15 brands to rival Frasers Group, including Tessuti, Missy Empire and Cricket. The Rascal Clothing brand that was part of the original deal also went back to its founder, Bill Wingrove, instead.
This translated and edited post previously appeared on FashionUnited.uk.