^LONDON, Feb. 22, 2024 (GLOBE NEWSWIRE) — PubMatic
(https://pubmatic.com/) (Nasdaq: PUBM), an independent technology company,
that provides the digital advertising supply chain of the future has today
its partnership with Vevo (https://www.hq.vevo.com/), the world leader
Music Video Network, announced. The cooperation will be accelerated
Enter phase of programmatic CTV growth for Vevo and advertisers
enable scaled access to its premium library.
Vevo’s global network includes more than 800,000 videos every month
viewed an average of 25 billion times. The partnership with PubMatic
offers media customers worldwide unprecedented access
Vevo’s extensive and high-quality CTV inventory. By using the enormous
demand, the advanced programmatic trading features and the
strategic SPO relationships (supply path optimization, optimization of the
Delivery route) from PubMatic, Vevo will have the opportunity to target
Advertising to a wide range of audiences in engaged, immersive and
to provide brand-safe environments while maintaining significant
to benefit from increased yields.
The integration is closely related to Vevo’s goal, through an always
Larger video distribution and continuous development of its
Monetization concept to achieve ubiquity. With its content, which
via the Vevo TV app, more than 20 unique FAST (Free Ad-Supported) channels
TV) and social platforms like YouTube are accessible, Vevo is increasing its
Participate in various types of sales environments by building
based on previous successes in direct sales, its inventory programmatically via the
PubMatic’s platform makes it accessible to various demand partners.
The new partnership gives media buyers access to
Vevo’s premium inventory, combined with access to the innovative
PubMatic solutions for addressability and transparency are known for this
are to improve returns.
Nicole Scaglione, Global VP of CTV/OTT and Video at PubMatic, says:?This
Collaboration represents an important milestone in several respects.
The partnership will enable greater growth and innovation,
by addressing the need for an efficient, transparent and first-class
Supply of inventory fulfilled. Not only does it allow us to
programmatic buyers with high-quality music video inventory
connect, but also strengthens PubMatic’s position as a leading force in the
CTV section and solidifies our position as the go-to platform for existing and
new CTV players. We look forward to playing a key role in the optimization
of advertising revenue from buyers and sellers.”
Natalie Gabathuler-Scully, EVP of Revenue, Distribution & Data Operations
Vevo says: This partnership will enable Vevo to…
Advertising opportunities that we can offer on a global level will increase significantly
improve and drive our programmatic business forward. The use of the
PubMatic’s extensive relationships with preferred customers will be ours
Significantly expand monetization approach, particularly through our TV app and
the FAST channels on over 35 CTV platforms worldwide.”
About PubMatic:
PubMatic (Nasdaq: PUBM) is an independent technology company that
Maximizing customer value by transforming the supply chain of the future for digital
provides advertising. PubMatic’s sell-side platform makes it possible
the world’s leading creators of digital content on the open Internet
Control access to your inventory and the Monetization to increase,
by enabling marketers to increase return on investment and
Reach addressable audiences across ad formats and devices.
Since 2006, our infrastructure-based approach has enabled efficient
Processing and using data in real time. By providing it
With scalable and flexible programmatic innovations, we improve the
Results for our customers and at the same time we strive for a lively and
transparent supply chain for digital advertising.
Information about Vevo:
Vevo is the world’s leading music video network, for more than one
Decade an ever-growing global audience with high quality
Music videos supplied. Vevo was acquired in 2009 by Universal Music Group and Sony Music
Entertainment and offers fans all over the world a huge selection
of premium content, which, in addition to official music videos, is also a constant
evolving range of live performances and innovative
Include original programs. From top superstars to emerging new ones
For talent, Vevo offers unparalleled artist cross-promotional support
the entire musical spectrum in every phase of their career.
Vevo has consistently developed over the last ten years to be in the
to be a leader in the ever-changing media landscape
Partnered with a number of leading distribution platforms to
Deliver exceptional content in ad-supported environments. With
more than 25 billion views across TV, desktop and mobile devices
per month, Vevo brings music videos to the world – when, where and how fans watch them
wish.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Roku, Pluto TV, Amazon
Fire TV, Amazon Echo Show, Amazon Freevee, Apple TV, Comcast (Xfinity X1 and
Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox,
Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers, Shaw, Local Now, Google TV,
Android TV, Cox, ViX, Plex, Hulu Live, Sling Freestream and Vewd.
Press contact:
Maria Shcheglakova
A photo accompanying this message is available
at https://www.globenewswire.com/NewsRoom/AttachmentNg/e612176a-
1993-4ab1-8da6-f0a7daba78fe
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