GNW-Adhoc: Vevo partners with PubMatic to expand programmatic buying across the global CTV network

^LONDON, Feb. 22, 2024 (GLOBE NEWSWIRE) — PubMatic

(https://pubmatic.com/) (Nasdaq: PUBM), an independent technology company,

that provides the digital advertising supply chain of the future has today

its partnership with Vevo (https://www.hq.vevo.com/), the world leader

Music Video Network, announced. The cooperation will be accelerated

Enter phase of programmatic CTV growth for Vevo and advertisers

enable scaled access to its premium library.

Vevo’s global network includes more than 800,000 videos every month

viewed an average of 25 billion times. The partnership with PubMatic

offers media customers worldwide unprecedented access

Vevo’s extensive and high-quality CTV inventory. By using the enormous

demand, the advanced programmatic trading features and the

strategic SPO relationships (supply path optimization, optimization of the

Delivery route) from PubMatic, Vevo will have the opportunity to target

Advertising to a wide range of audiences in engaged, immersive and

to provide brand-safe environments while maintaining significant

to benefit from increased yields.

The integration is closely related to Vevo’s goal, through an always

Larger video distribution and continuous development of its

Monetization concept to achieve ubiquity. With its content, which

via the Vevo TV app, more than 20 unique FAST (Free Ad-Supported) channels

TV) and social platforms like YouTube are accessible, Vevo is increasing its

Participate in various types of sales environments by building

based on previous successes in direct sales, its inventory programmatically via the

PubMatic’s platform makes it accessible to various demand partners.

The new partnership gives media buyers access to

Vevo’s premium inventory, combined with access to the innovative

PubMatic solutions for addressability and transparency are known for this

are to improve returns.

Nicole Scaglione, Global VP of CTV/OTT and Video at PubMatic, says:?This

Collaboration represents an important milestone in several respects.

The partnership will enable greater growth and innovation,

by addressing the need for an efficient, transparent and first-class

Supply of inventory fulfilled. Not only does it allow us to

programmatic buyers with high-quality music video inventory

connect, but also strengthens PubMatic’s position as a leading force in the

CTV section and solidifies our position as the go-to platform for existing and

new CTV players. We look forward to playing a key role in the optimization

of advertising revenue from buyers and sellers.”

Natalie Gabathuler-Scully, EVP of Revenue, Distribution & Data Operations

Vevo says: This partnership will enable Vevo to…

Advertising opportunities that we can offer on a global level will increase significantly

improve and drive our programmatic business forward. The use of the

PubMatic’s extensive relationships with preferred customers will be ours

Significantly expand monetization approach, particularly through our TV app and

the FAST channels on over 35 CTV platforms worldwide.”

About PubMatic:

PubMatic (Nasdaq: PUBM) is an independent technology company that

Maximizing customer value by transforming the supply chain of the future for digital

provides advertising. PubMatic’s sell-side platform makes it possible

the world’s leading creators of digital content on the open Internet

Control access to your inventory and the Monetization to increase,

by enabling marketers to increase return on investment and

Reach addressable audiences across ad formats and devices.

Since 2006, our infrastructure-based approach has enabled efficient

Processing and using data in real time. By providing it

With scalable and flexible programmatic innovations, we improve the

Results for our customers and at the same time we strive for a lively and

transparent supply chain for digital advertising.

Information about Vevo:

Vevo is the world’s leading music video network, for more than one

Decade an ever-growing global audience with high quality

Music videos supplied. Vevo was acquired in 2009 by Universal Music Group and Sony Music

Entertainment and offers fans all over the world a huge selection

of premium content, which, in addition to official music videos, is also a constant

evolving range of live performances and innovative

Include original programs. From top superstars to emerging new ones

For talent, Vevo offers unparalleled artist cross-promotional support

the entire musical spectrum in every phase of their career.

Vevo has consistently developed over the last ten years to be in the

to be a leader in the ever-changing media landscape

Partnered with a number of leading distribution platforms to

Deliver exceptional content in ad-supported environments. With

more than 25 billion views across TV, desktop and mobile devices

per month, Vevo brings music videos to the world – when, where and how fans watch them

wish.

Vevo is available on YouTube, Samsung, Samsung TV Plus, Roku, Pluto TV, Amazon

Fire TV, Amazon Echo Show, Amazon Freevee, Apple TV, Comcast (Xfinity X1 and

Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox,

Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers, Shaw, Local Now, Google TV,

Android TV, Cox, ViX, Plex, Hulu Live, Sling Freestream and Vewd.

Press contact:

Maria Shcheglakova

[email protected]

A photo accompanying this message is available

at https://www.globenewswire.com/NewsRoom/AttachmentNg/e612176a-

1993-4ab1-8da6-f0a7daba78fe

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