GNW-Adhoc: Tilray provides international cannabis update on the milestone of German cannabis legalization

^The release of cannabis in Germany opens up new opportunities for Tilray

in the potential $3 billion medical products market

Medical cannabis market in the European Union now stands at 45

Billion dollars estimated

NEW YORK and NEUMÜNSTER, Germany, Feb. 29, 2024 (GLOBE NEWSWIRE) — Tilray

Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), a global leader

Cannabis research, cultivation, production and cannabis companies

-distribution, today provides an update on the legalization of cannabis in Germany

and what this means for the future of cannabis in Europe and for Tilray.

As a global leader in the legalized medical market

Cannabis and adult-use cannabis and as a medical market leader

Cannabis across Europe with a leading market share in Germany

Tilray is confident that the new German drug policy will have a positive impact

will bring about a paradigm shift for the future of cannabis in Europe.

Irwin D. Simon, Chairman and Chief Executive Officer of Tilray Brands, said:

“We see enormous growth opportunities arising from the groundbreaking

Update of the German cannabis policy resulted. The new possibilities

on the German medical market amounts to around USD 3 billion, during which

European market alone has strong growth potential for the medical market

could represent $45 billion. Our presence in Europe allows Tilray to

its brands worldwide from a base of more than 700 million people

Europe to develop from what is twice the population of the USA.”

The public perception of the new cannabis reforms in Germany is changing

mainly about cultivation for personal use and the establishment of cannabis companies

Social clubs. For Tilray, however, the new opportunities arising from the

new German law on medical cannabis is of greater importance

Meaning. A fundamental change is the removal of cannabis from the

List of banned substances in the Narcotics Act. It is expected,

that this change will affect the market for medical cannabis in Germany

will expand significantly as it will enable more doctors to use theirs

To make it easier for patients to prescribe medical cannabis and not just as

Means of last resort, providing better access for patients and

possibly enable broader cost coverage by health insurance companies

would.

In addition, the German law on medical cannabis stipulates that

Tender process for the cultivation of medical cannabis in Germany

to be abolished and replaced by a permit system. Today there will only be one

small part of medical cannabis for German patients in Germany

produced, and what can be grown is specified in the tender.

As the operator of one of currently only three domestic cultivation facilities

currently located in Germany, these legal changes would allow Tilray

make it possible to better meet the needs of patients by:

Company is expanding its offering of medical cannabis products, resulting in

In turn, Tilray’s cannabis production in Germany is approximately

would quintuple and the sales potential would more than double. Tilray owns

and also operates Tilray Pharma, an established medical distribution platform

in Germany, the traditional branded and generic medications as well

medical cannabis over 13,000 pharmacies as well as wholesalers and distributors

distributes.

We also believe that these groundbreaking reforms will have an impact in Germany

on cannabis drug policy across Europe could have, as other countries

could adopt the German approach. We believe this to be one

could lead to significant growth for Tilray in Europe, where we already have one

have a very significant presence and where Tilray continues to strive to expand its

to strengthen its leadership position and increase its market share in more than 20 countries,

including Portugal, Poland, Italy, the United Kingdom and the

Czech Republic, to increase.

About Tilray Medical

Tilray Medical is dedicated to transforming lives and enhancing the dignity of

To improve patients in need by providing safe and reliable access

to a global portfolio of medical cannabis brands, including

Tilray, Aphria, Broken Coast, Symbios and Navcora. Tilray Medical developed

from one of the first companies to be a licensed producer of

medical cannabis was approved in Canada, to build the first GMP

certified cannabis production facilities in Europe, initially in Portugal and

later in Germany. Today, Tilray Medical is one of the largest providers

medical cannabis brands for patients, doctors, hospitals, pharmacies,

Researchers and governments in more than 20 countries and on five continents.

Further information can also be found at www.tilraymedical.de

(https://tilraymedical.de/).

About Tilray Brands

Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY) is a global

leading cannabis lifestyle and consumer products company with offices

in Canada, the United States, Europe, Australia and Latin America, that

changing people’s lives for the better – one person at a time -,

by inspiring and empowering a global community to live their best lives

live enriched by moments of connection and well-being

becomes. Tilray is committed to being the most responsible,

most trusted and market-leading cannabis products companies in the world

to be, with a portfolio of innovative, high quality and popular brands that

meet the needs of the consumers, customers and patients we serve

serve. As a pioneer in cannabis research, cultivation and distribution

Tilray supports more than 20 with its unparalleled production platform

Brands in over 20 countries, including a comprehensive cannabis offering,

hemp-based foods and craft beverages.

For more information about how we open a world of well-being,

visit us at Tilray.com (http://www.tilray.com/) and follow @Tilray

on all social platforms.

Forward-Looking Statements

Certain statements in this release that are not historical

Facts are provided in accordance with Canadian securities laws and in accordance with

of Section 27A of the Securities Act of 1933, as amended, and

Section 21E of the Securities Exchange Act of 1934, as amended

constitutes forward-looking information or forward-looking statements (collectively

“Forward-looking statements”) are exempt from the “safe harbor” provisions herein

Sections and other applicable laws are covered. Forward-looking

Statements can be based on words such as “predict”, “future”, “should”, “could”,

“enable”, “potential”, “consider”, “believe”, “anticipate”, “estimate”,

“plan”, “expect”, “intend”, “can”, “project”, “will”,

“would” or the negation of these terms or similar expressions

be recognized, although not all forward-looking statements use these terms

contain. Certain material factors, estimates, objectives, forecasts or

Assumptions have been used to develop the forward-looking statements contained herein

conclusions contained in the communication. To the future-oriented ones

Statements also include statements about our intentions, beliefs, forecasts,

Prospects, analyzes or current expectations that relate, among other things, to the

The company’s ability to increase its market share and its

To increase sales opportunities in Germany and throughout Europe. Many factors could

cause actual results, achievements or successes

differ materially from the forward-looking statements. Other risks and

Uncertainties that are not currently known to the company or that

Companies deemed immaterial could also lead to the

actual results or events may differ materially from those stated in

expressed in the forward-looking statements contained herein.

For a more detailed discussion of these risks and other factors, see the

Tilray’s most recently filed annual information form and annual report

on Form 10-K (and other periodic reports filed with the SEC)

from Tilray filed with the SEC and available on EDGAR. The

Forward-looking statements contained in this release relate to

the date of this notice and the Company undertakes no obligation to

publicly update these forward-looking statements to reflect new ones

To reflect information, subsequent events or otherwise, be it

because this is required by applicable securities laws.

contacts

For media inquiries please contact:

Berrin Noorata

[email protected] (mailto:[email protected])

If you have any investor questions, please contact:

Raphael Gross 203-682-8253

[email protected] (mailto:[email protected])

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