^SÃO PAULO, Brazil, Sept. 30, 2023 (GLOBE NEWSWIRE) — Canadian Jacob
Martin is recognized by industry legends as?World Class Global Bartender of the Year
2023″. He beat competition from over
10,000 other elite bartenders who won this year’s Everest
Bartenders tried to climb.
As part of the competition, Mr Martin took part in a series of events over four days
tasks. Mr. Martin not only created classic cocktails and…
she raised with the bartender’s favorite Tanqueray No. TEN to a straight ten,
but ventured with the variety of flavors of Johnnie Walker Black Label
went one step further and created a Ketel One Garnished with Good-
Cocktail that impressed the jury not only with its creativity in taste,
but also a positive impact on the local community in Canada
had.
After his win, Mr Martin said: “It’s an incredible honor to have this
Receive World Class Award. Not just because she received the highest honor in…
the industry, but also because of the giants that I work with in it
was allowed to measure week. Bartending is a wonderful community, and this
Week kept reminding me of that. We all have each other
encouraged, learned from each other and from the incredible energy of this
fantastic city benefits. The level of competition was astronomical –
now I’m just looking forward to enjoying a cocktail made by someone
was made by others!”
As part of the competition, São Paulo welcomed world-renowned bartenders like Monica
Berg (Tayer + Elementary, London), Giacomo Giannotti (?World’s Best Bar”
Paradiso, Barcelona) and Ago Perrone (The Connaught Bar, London) as judges for
the competition and co-organizer of special “World Class” experiences in
some of the city’s most famous nightlife areas.
The competition also marks the start of the World Class Cocktail Festival
There are exceptional bar collaborations all over the city, such as Bar Dos
Arcos, at Tan Tan and Guilhotina Bar.
In total, the World Class Cocktail Festival extends to over
1,000 venues across Brazil, serving hundreds of thousands of
Cocktail lovers unique experiences with brands like Johnnie Walker,
Tanqueray No. TEN and Don Julio.
This year’s World Class also featured an industry forum – a
Opportunity to engage the bartending community with seminars and panel discussions from
Involve, educate and train world class judges and guests
to inspire. Highlights included:?From Insta to Real Life: Trends
and how to overcome them,” with 2017 World Class winner Kaitlyn
Stewart, and Diageo Global Reserve Culture Manager Giuliana Pe Benito
as well as “Behind the scenes of the best bars in the world” with bar owners and
-owners like Monica Berg, Thiago Benares and Benjamin Padron.
Marissa Johnston, Global Head of Diageo World Class, said:?To the World
Picking up on class in Sydney last year was of course a big one
Challenge, but the World Class teams around the world, that
Brazilian team and also our talented 54 competitors
took on this challenge and gave it everything. The energy here
on site is incredible, and after so many months of planning it is
a real joy to see it all come together. It’s so exciting too
see how a city with great drinks and great experiences comes to life
Life awakens.”
?Mr. Martin has really taken this competition to the next level – he
excelled in all areas and the feedback from the jury was incredible. Mister
Martin is a deserving winner and I can’t wait to get in on it
to work with him in the next 12 months. He’ll go far.”
Since its launch in 2009, Diageo World Class has played an important role
played a role in inspiring better drinking and uplifting cocktail culture
around the world by connecting over 450,000 bartenders worldwide
Supported training and education.
For more information about World Class and to find out about the latest drinks,
To stay up to date on trends and training, visit
You www.diageobaracademy.com/en_zz/world-class-/
(http://www.diageobaracademy.com/en_zz/world-class-/) and follow @WorldClass
(https://www.instagram.com/worldclass/) on Instagram.
Contact:
Sarah Deller
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/77f78a75-50a6-4616-a676-
43fa1257b526
https://www.globenewswire.com/NewsRoom/AttachmentNg/56d1fd1e-04e1-4884-b53a-
414e4ae79329
https://www.globenewswire.com/NewsRoom/AttachmentNg/ea082a38-ded1-4024-b1c3-
6e62f04cf551
°