GNW-Adhoc: Tacton announces strategic investment by Rubicon Technology Partners

^CHICAGO and STOCKHOLM, Sweden, July 14, 2023 (GLOBE NEWSWIRE) — Tacton

(https://www.tacton.com/), the leading SaaS partner in the

individual configuration, price calculation and direct preparation of an offer

(Configure, Price, Quote; CPQ) for manufacturers to simplify sales

complex configurations, announced today that the company

a strategic investment by Rubicon Technology Partners (“Rubicon”)

secured, a leading private equity firm based in Boulder,

Colorado, dedicated solely to investing in and growing

enterprise software developers. In addition, GRO

Capital (“GRO”), an investment partner of Tacton since 2017, to be a co-investor

and, together with Rubicon, the next phase of scaling Tacton

support.

This investment will support Tacton’s global growth strategy, in particular

in North America, while accelerating the company through product innovation

and market expansion continues to be scaled and based on the company’s momentum

Category leaders as identified by Gartner® in the Magic Quadrant(TM) for CPQ software

recognized in 2022.

As a leader in the manufacturing software industry, Tacton

Innovations in sustainability, advanced

Product configuration and intelligent subscription-based services

introduced to change the way manufacturers work around the world

do business around the world. Based on years of extensive research and

has a distinct dynamic and constraint-based solution technology

the company developed a groundbreaking approach that enables B2B manufacturers

enables complex requirements and sales processes in the ecosystem of B2B

to cope with production.

Tacton’s CPQ solutions enable a smooth and stable end-to-end

end operations while providing a flawless digital customer experience

Sale of complex equipment and related services. With 75,000 active

On average, Tacton users see a 34%

Increased efficiency in terms of time spent by sales for creation

of an offer, a 30% increase in sales volume and a

Increase profit margin by 20% by reducing order errors and

offering fewer discounts.

?Since its inception 25 years ago, Tacton has evolved from a Swedish

Configuration management startup evolved into a global CPQ SaaS provider,

who accelerates the sales goals of the manufacturers with a first-class product

while revolutionizing their sales experience,” said Bo Gyldenvang, CEO

by Tacton.?Tacton is uniquely positioned to address the most pressing

Solve configuration challenges faced by manufacturers around the world

world are confronted with. By investing in and partnering with

Rubicon, we now have the opportunity to showcase our innovative products

to a broader base of customers worldwide than ever before. We

look forward to the journey ahead with a partner who shares our vision

for the future of manufacturing and has the resources, ours

accelerate growth.”

?Industrial manufacturers are being forced to change the way they serve their customers

offer their products and services to reconsider. Simultaneously

they must face the operational challenges arising from the

increasing product complexity, rapidly changing customer requirements, the

Trend towards digitized shopping experiences and the increasing focus on the

product-level environmental footprint,” said Dan Levy, Partner at

Rubicon Technology Partners.?Tacton’s CPQ platform excels

a unique differentiation in solving these critical

Configuration issues for some of the largest and most complex manufacturers in the world

world off. We are excited to have the opportunity to work with the team at Tacton and GRO

Capital to work together to accelerate the growth of the company

and the future of manufacturing software through continuous product innovation

and shape market expansion.”

?Over the last six years we have had an amazing development with Tacton

went through Because of its unique product approach, Tacton has established itself as a

recognized market leader in the field of CPQ for complex manufacturers”, says

Lars Lunde, Partner at GRO.?It was a real pleasure working with the talented

team at Tacton and we are confident that the company

has a bright future ahead of it while still striving to be global

to keep growing. We are therefore grateful that the GRO Fund III made the journey with us

Tacton and also together with Rubicon Technology Partners will continue that

share our vision for the company and will no doubt be able to

to accelerate Tacton’s journey to that vision.”

For more information on Tacton and its market leading

Configuration Technology:

* Book a demo (https://www.tacton.com/book-a-demo/?via=header) and

see how Tacton can help your business achieve efficiency,

Increase sales volume and net profit

* Follow the thought leaders shaping the future of sales in manufacturing

design, on the Tacton Blog (https://www.tacton.com/cpq-blog/)

* Download the ultimate guide to stay up to date on the latest trends in

Keep up to date with customer experience in manufacturing

(https://www.tacton.com/knowledge/keeping-up-with-the-new-manufacturing-

buyer/)

* Gain unmatched insights into how CPQ can help

Reduce environmental impact and achieve your sustainability goals

(https://www.tacton.com/knowledge/configuring-the-future-of-sustainable-

manufacturing/)

William Blair acted as exclusive financial advisor to Tacton and his

Shareholders GRO and Kirk Capital. Evercore acted as exclusive financial advisor

for Rubicon Technology Partners.

About Tacton

Tacton (https://www.tacton.com/) is a leading SaaS company that

Trusted by manufacturers around the world. Tacton Trusted Configuration

simplifies sales for manufacturers of complex products. The?Configure,

Price, Quote” software from Tacton was recognized by Gartner in the Magic Quadrant for CPQ

Application Suites is classified as a “Leader” and is recognized for its advanced

Product configuration and visualization functions known. The founders of

Tacton pioneered computer-aided product configuration,

which forms the basis for Tacton CPQ and CAD Design Automation today. Since

1998 trust customers all over the world such as ABB, Daimler, MAN, Scania,

Siemens, Xylem and Yaskawa on Tacton. The company is headquartered in

Chicago (USA) and Stockholm (Sweden) and has regional

Offices in Karlsruhe, Warsaw (Poland) and Tokyo (Japan).

Follow Tacton on LinkedIn (https://www.linkedin.com/company/tacton-systems-

ab) and Twitter (https://twitter.com/tactonsystems).

About Rubicon Technology Partners

Rubicon Technology Partners invests in enterprise software developers

with proven products and talented management teams to drive their growth and

support scaling. Rubicon empowers businesses by leveraging a

proven combination of proprietary processes, best practices and one

portfolio-wide engagement model to adapt to the changing

Adapt to the needs of their business as they grow and scale.

Rubicon has over $3.5 billion in assets under management and has

is headquartered in Boulder, Colorado with additional offices in New

Haven, Connecticut and Palo Alto, California.

For more information about Rubicon, visit www.rubicontp.com

(http://www.rubicontp.com/).

About GRO

GRO is a leading Northern European private equity firm

exclusively on high quality B2B software companies with strong

Focused on growth prospects. GRO acts as an active owner who owns the

Portfolio companies developed with the goal of long-term value creation.

GRO has approximately EUR 1 billion in assets under management. For further

For information about GRO, please visit www.grocapital.dk

(http://www.grocapital.dk/) and www.linkedin.com/company/gro-capital

(http://www.linkedin.com/company/gro-capital)

Tacton – media contact:

[email protected] (mailto:[email protected])

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