^NO-HEADQUARTERS/REDWOOD CITY, Calif., June 16, 2023 (GLOBE NEWSWIRE) —
PubMatic (http://www.pubmatic.com/) (Nasdaq: PUBM), an independent
Technology company powering the supply chain of the future for digital advertising
today has a number of enhancements to its CTV platform
announced, bringing market-leading technology innovations and
provides unique demand for their brands and allows advertisers to
Achieve campaign performance over premium streaming inventory.
The company processes well over 1 trillion CTV impressions per month from
a rapidly increasing number of CTV and OTT providers and has new and
expanded partnerships with premium streaming brands such as AMC Networks, FOX,
FUNKE, TiVo and Waipu announced. PubMatic works with six of the seven
world’s leading Smart TV provider offering ad-supported streaming services
offer, with four of the top eight addressable BVOD streaming
platforms (broadcaster video-on-demand) in the US and with five of the eight
leading provider of ad-supported free TV streaming in the USA
together. The company monetizes inventory for the top five
addressable BVOD platforms in Australia and Japan, two of the largest CTV
Asia Pacific markets.
?We are seeing a lot of momentum in our CTV/streaming inventory and a
continued growth of FOX Digital. We continue to work on the
Simplify usage of FOX’s CTV inventory. Our partnership with
PubMatic and its SPO product demonstrates our continued purchase efforts
from CTV to make it smoother and more automated for our customers,” he said
Abbie Reichner, Vice President, Programmatic Strategy & Operations, Fox
Corporation.?Our demand partnerships allow us to deliver the entire
Unify and scale FOX portfolio to help buyers
improve our engagement and experiences that protect the privacy of
respect viewers.”
?CTV is an important and growing part of our advertising-supported
distribution ecosystem, and PubMatic is a valued partner in it
Makes it as easy as possible for advertisers to get in touch with us and
Reach viewers who choose our high-quality original content
different platforms,” commented Evan Adlman, Executive Vice
President of Commercial Sales and Revenue Operations at AMC Networks.?This
Extensions to the PubMatic platform will bring real benefits to advertisers
create strong viewer interest and engagement for our
want to use content programmatically – our preferred method, the value
of this coveted inventory.”
PubMatic’s accelerated growth in the CTV space coincides with its launch
a series of product and feature enhancements, the advertisers
and offer publishers innovation-driven advantages:
* Viewer Experience Tools: Advanced ad podding capabilities
offer a sophisticated separation of competitors, frequency and ad
Deduplication management to provide a seamless experience for viewers and the
Enable advertisers to add value.
* Publisher Controls: PubMatic’s new tool for approving
Creative Works allows publishers to pre-approve ads
programmatic auctions.
* Content Signals: Some improvements related to the oRTB 2.6
Standards support richer content signals to support CTV sales
to align more closely with linear television.
* Audience addressability: The integration of PubMatic with RampID of
LiveRamp maximizes audience reach and enables a
privacy-oriented addressing in the CTV. Since PubMatic
Exposure logs supported, so is every single RampID impression
100% measurable.
* Measurability: Through an expanded partnership, PubMatic customers can
Comscore Campaign Ratings (CCR) use very reliable efficiency
of media investments in TV, CTV, desktop and mobile.
PubMatic’s CTV platform enhancements for publishers follow the
recent launch of Activate
(https://pubmatic.com/products/activate/). The new solution for optimizing the
End-to-End Supply Chain leverages the power of programming to deliver the Direct
Automate IO process. While the company’s Activate business
As it continues to expand, premium CTV providers can add new sources for additional
develop demand.
?Our relentless innovation and exclusive demand partnerships
make PubMatic the preferred monetization partner for premium CTV
Providers,” said Nicole Scaglione, VP of CTV and OTT at PubMatic. ?The interest
in our solutions for publishers and advertisers as well as in new products such as
the SPO product Activate that we recently launched
enormous. Our customers are the most important stakeholders in our innovation
roadmap, and that puts us in an excellent position to work together
to shape the programmatic future.”
About PubMatic:
PubMatic (Nasdaq: PUBM) is an independent technology company that creates the
Customer value by providing the supply chain of the future for digital
advertising maximized. PubMatic’s sell-side platform allows the
world’s leading creators of digital content on the open Internet, the
Access to control their inventory and the monetization to increase,
by enabling marketers to increase their return on investment
increase and reach the desired target audience across advertising formats and devices
to reach. Since 2006, our infrastructure-oriented approach has made it possible
Efficient processing and use of data in real time. through the
Delivering scalable and flexible programmatic innovations
we improve our clients’ outcomes while we strive for a
Deploy dynamic and transparent supply chain for digital advertising.
Press contact EMEA:
Maria Shcheglakova
EMEA Marketing Director, PubMatic
[email protected] (mailto:[email protected])
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