GNW-Adhoc: PubMatic expands CTV platform amid strong momentum from premium streaming providers

^NO-HEADQUARTERS/REDWOOD CITY, Calif., June 16, 2023 (GLOBE NEWSWIRE) —

PubMatic (http://www.pubmatic.com/) (Nasdaq: PUBM), an independent

Technology company powering the supply chain of the future for digital advertising

today has a number of enhancements to its CTV platform

announced, bringing market-leading technology innovations and

provides unique demand for their brands and allows advertisers to

Achieve campaign performance over premium streaming inventory.

The company processes well over 1 trillion CTV impressions per month from

a rapidly increasing number of CTV and OTT providers and has new and

expanded partnerships with premium streaming brands such as AMC Networks, FOX,

FUNKE, TiVo and Waipu announced. PubMatic works with six of the seven

world’s leading Smart TV provider offering ad-supported streaming services

offer, with four of the top eight addressable BVOD streaming

platforms (broadcaster video-on-demand) in the US and with five of the eight

leading provider of ad-supported free TV streaming in the USA

together. The company monetizes inventory for the top five

addressable BVOD platforms in Australia and Japan, two of the largest CTV

Asia Pacific markets.

?We are seeing a lot of momentum in our CTV/streaming inventory and a

continued growth of FOX Digital. We continue to work on the

Simplify usage of FOX’s CTV inventory. Our partnership with

PubMatic and its SPO product demonstrates our continued purchase efforts

from CTV to make it smoother and more automated for our customers,” he said

Abbie Reichner, Vice President, Programmatic Strategy & Operations, Fox

Corporation.?Our demand partnerships allow us to deliver the entire

Unify and scale FOX portfolio to help buyers

improve our engagement and experiences that protect the privacy of

respect viewers.”

?CTV is an important and growing part of our advertising-supported

distribution ecosystem, and PubMatic is a valued partner in it

Makes it as easy as possible for advertisers to get in touch with us and

Reach viewers who choose our high-quality original content

different platforms,” ​​commented Evan Adlman, Executive Vice

President of Commercial Sales and Revenue Operations at AMC Networks.?This

Extensions to the PubMatic platform will bring real benefits to advertisers

create strong viewer interest and engagement for our

want to use content programmatically – our preferred method, the value

of this coveted inventory.”

PubMatic’s accelerated growth in the CTV space coincides with its launch

a series of product and feature enhancements, the advertisers

and offer publishers innovation-driven advantages:

* Viewer Experience Tools: Advanced ad podding capabilities

offer a sophisticated separation of competitors, frequency and ad

Deduplication management to provide a seamless experience for viewers and the

Enable advertisers to add value.

* Publisher Controls: PubMatic’s new tool for approving

Creative Works allows publishers to pre-approve ads

programmatic auctions.

* Content Signals: Some improvements related to the oRTB 2.6

Standards support richer content signals to support CTV sales

to align more closely with linear television.

* Audience addressability: The integration of PubMatic with RampID of

LiveRamp maximizes audience reach and enables a

privacy-oriented addressing in the CTV. Since PubMatic

Exposure logs supported, so is every single RampID impression

100% measurable.

* Measurability: Through an expanded partnership, PubMatic customers can

Comscore Campaign Ratings (CCR) use very reliable efficiency

of media investments in TV, CTV, desktop and mobile.

PubMatic’s CTV platform enhancements for publishers follow the

recent launch of Activate

(https://pubmatic.com/products/activate/). The new solution for optimizing the

End-to-End Supply Chain leverages the power of programming to deliver the Direct

Automate IO process. While the company’s Activate business

As it continues to expand, premium CTV providers can add new sources for additional

develop demand.

?Our relentless innovation and exclusive demand partnerships

make PubMatic the preferred monetization partner for premium CTV

Providers,” said Nicole Scaglione, VP of CTV and OTT at PubMatic. ?The interest

in our solutions for publishers and advertisers as well as in new products such as

the SPO product Activate that we recently launched

enormous. Our customers are the most important stakeholders in our innovation

roadmap, and that puts us in an excellent position to work together

to shape the programmatic future.”

About PubMatic:

PubMatic (Nasdaq: PUBM) is an independent technology company that creates the

Customer value by providing the supply chain of the future for digital

advertising maximized. PubMatic’s sell-side platform allows the

world’s leading creators of digital content on the open Internet, the

Access to control their inventory and the monetization to increase,

by enabling marketers to increase their return on investment

increase and reach the desired target audience across advertising formats and devices

to reach. Since 2006, our infrastructure-oriented approach has made it possible

Efficient processing and use of data in real time. through the

Delivering scalable and flexible programmatic innovations

we improve our clients’ outcomes while we strive for a

Deploy dynamic and transparent supply chain for digital advertising.

Press contact EMEA:

Maria Shcheglakova

EMEA Marketing Director, PubMatic

[email protected] (mailto:[email protected])

°

Selected Leverage Products on PubMatic Inc Registered Shs -A-With knock-outs, speculative investors can participate disproportionately in price movements. Simply select the desired leverage and we will show you suitable open-end products on PubMatic Inc Registered Shs -A-

Leverage must be between 2 and 20

No data

ttn-28