^NASHVILLE, Tenn., Feb. 10, 2023 (GLOBE NEWSWIRE) — Marigold, a global
Pioneer in relationship marketing and provider of world-class
Marketing Solutions, today launched an enhanced affiliate program that
is combined under a unified brand, with Andy Gladwin, of the
Promoted to Head of Partnerships, which directs strategic vision. This
Innovations build on the renaming of the CM Group to Marigold
(https://meetmarigold.com/news/introducing-marigoldtm-the-first-martech-company-
to-deliver-relationship-marketing-solutions-that-drive-lifetime-
loyalty/?utm_source=newswire&utm_medium=fabric&utm_content=press-
release&utm_term=pr-agency&1-campaign-language=en&3-campaign-year=2023&2-
campaign-name=pr&utm_campaign=newswire–press-releases) in the last month and the
The company’s focus on fostering innovation in its
Portfolio of customized solutions
(http://meetmarigold.com/about/?utm_source=newswire&utm_medium=fabric&utm_conten
t=press-release&utm_term=pr-agency&1-campaign-language=en&3-campaign-
year=2023&2-campaign-name=pr&utm_campaign=newswire–press-releases).
Leading the way is Andy Gladwin, a recognized thought leader and strategist
with more than 15 years of experience in managed environments with customers and
Partners ranging from SMBs to multinational technology companies. He
has experience in global companies where he is go-to-market
Strategies, sales and strategic partnerships for companies like
ExactTarget/Salesforce, Sinch (formerly CLX Communications), Vodafone and most recently
led Marigold’s Cheetah Digital solution, where he was one of the 25
recognized as one of the most influential figures in the mobile space in the industry.
?I am very pleased to be taking on this new role. Growth for customers and
continuous innovation are core values at Marigold, and our partner
Ecosystem has always played a crucial role in enabling us
to offer great experiences to marketers around the world.”
Gladwin.?We approach the market with a customer-centric vision and
see an incredible opportunity to work with our partners
change to establish a more open and connected portfolio that allows us
enabling new opportunities for our partners and growth
to create for marketers.”
Play at a time when the pace of global change is accelerating
Partners play a crucial role in providing the necessary
Technology and the expertise that marketers need to be in the
find your way around the current landscape. Marigold has set itself the task of
Deliver best-in-class relationship marketing solutions that empower marketers
around the world to grow, scale and
to make future-proof.
?Marigold’s dedicated focus on relationship marketing and that
The company’s structured program offer partners a scalable
Environment to navigate through the changing business landscape and
to meet the marketers where they are with the solutions they need for their
need success,” said Terry Mefsut, Director of Marketing Technology
Deloitte.?Access to the expanded range of products and services
by Marigold enables us to deliver the best-in-class solutions we use in our
global network of brand marketers to further expand.”
Marigold’s expanded affiliate program includes consolidated paths for
global and regional opportunities, innovation, launch and advanced
Services including:
* Global reach and industry knowledge: Marigold can be traced back to more than 30 years
proven success in delivering results for organizations
from SMEs to large corporations around the world. The
recent renaming and unification of the solutions
not only empowering customers to grow, scale and
future-proof, but also opens up new regions for the partners,
Solutions and vertical areas that benefit each other
can. Partners play an important role at Marigold because they bring
additional expertise, reach, scope, advice and technologies for
existing and future customers.
* More innovation: Because Marigold’s customers are already covered by the collective
Kraft and the multiplication of the complete solution portfolio
benefit, the company focuses on connecting and
Facilitate integration for partners. Together, Marigold and
its partners tailor-made solutions with powerful integrations
in six product families, including Campaign Monitor, Cheetah Digital, Emma,
Sailthru, Selligent and Vuture.
* Go-To-Market Strategies: Marigold is tapping into its partners
new ways to the market in all segments, sectors and regions. This includes
expanding go-to-market initiatives with holistic
Relationship marketing offerings across the entire solution portfolio
and dedicated programs to encourage customer acquisition, retention and
-loyalty.
* Expanded service network: Marigold invests more in the
Training of partners, including the acceleration of
certifications and onboarding processes, and launches a partner portal
to enable better collaboration. More than 40,000 global
Brands trust Marigold to create experiences
who build relationships and at the same time unique
Meet business needs, resulting in a wide range of opportunities
enabled within the company’s partner ecosystem.
For more information about the affiliate program, visit
please meetmarigold.com/partners
(https://meetmarigold.com/partners/?utm_source=newswire&utm_medium=fabric&utm_co
ntent=press-release&utm_term=pr-agency&1-campaign-language=en&3-campaign-
year=2023&2-campaign-name=pr&utm_campaign=newswire–press-releases).
About Marigold
Marigold is a global pioneer in relationship marketing and
provides customized, industry-specific marketing technology solutions for
over 40,000 companies around the world. With Campaign Monitor, Cheetah
Marigold offers digital, Emma, Sailthru, Selligent and Vuture under one roof
the technology and expertise marketers need to make their
Deepen relationships, increase their sales and ultimately their business
to expand Visit MeetMarigold.com for more information.
Follow Marigold on LinkedIn (https://www.linkedin.com/company/meet-
marigold/).
Media contacts:
Melissa Hourigan
Fabric Media
720-608-1919
Katie Pfister
Marigold
908-227-7267
°