Antonela Roccuzzo, Georgina Rodríguez, Tini Stoessel, Ester Expósito and Bruna Biancardi They will be some of the most watched women of the 2026 World Cup. While Lionel Messi, Cristiano Ronaldo, Rodrigo De Paul, Kylian Mbappé and Neymar Jr. are preparing to compete in the World Cup that will begin in just two weeks in the United States, Mexico and Canada, their partners are already starring in another championship: that of global influence, luxury brands and digital power. They are no longer simply companions of footballers. They are businesswomen, artists, models and influencers capable of mobilizing millions of dollars, establishing trends and transforming each public appearance into an international phenomenon.
The most influential figure worldwide is Georgina Rodríguez (32 years old). The couple of Cristiano Ronaldoborn in Buenos Aires and raised in Spain, transformed a story of dizzying social rise into a global media phenomenon. Model, influencer and star of reality shows, she has more than 72 million followers on Instagram and an increasingly strong presence in international fashion. Brands such as Guess, Prada, Vetements, Elisabetta Franchi and Chopard found in her a figure capable of combining aspirational luxury with emotional closeness. Her documentary series “I am Georgina”, which has become a global streaming success, has consolidated her as an autonomous celebrity, far beyond her connection with the Portuguese footballer.
The Silver Queen. In Argentina, the main protagonists of this phenomenon are Antonela Roccuzzo (38) and Tini Stoessel (29).
The woman from Rosario, wife of Lionel Messi since 2017 and mother of his three children, built her own identity that far exceeds the domestic universe. With more than 40 million followers on Instagram, Antonela established herself as one of the great Latin ambassadors of luxury and lifestyle brands. Tiffany & Co., Adidas, Alo Yoga and Stanley appear among the firms that chose her for their global campaigns. In recent months, it has also reinforced its business profile with investments linked to well-being, fashion and gastronomy.
His public transformation is notable. For years he cultivated a reserved profile. But the move to Miami ended up turning her into an international celebrity. A regular guest at Tiffany & Co. events in New York, Antonela achieved something rare: becoming a respected figure in both the sports business and the luxury industry. Each appearance of his multiplies media repercussions, advertising contracts and digital consumption. Its aesthetic influence already functions as an autonomous brand. In the United States it also found an ideal ecosystem to project an image associated with minimalist elegance, family life and discreet luxury.
For its part, Tini Stoessel and Rodrigo De Paul They are one of the most watched couples in Latin American pop culture. Tini, far from any secondary role, arrives at the World Cup as an international star of urban and pop music, with continental tours, global collaborations and a gigantic digital community that exceeds 21 million followers. Among his latest musical collaborations are none other than Chris Martin of Coldplay and Ricky Martin.
In media terms, Tini operates as a bridge between football and new musical audiences. Clothing, cosmetics and technology brands seek her for her transversal reach to young audiences throughout Latin America and Spain. The power of their public image also redefines the traditional logic of football couples. that no longer accompany sports careers, but rather build their own universes with independent economic impact. The Argentine artist also managed to install an international line that mixes music, fashion and digital culture. Her presence in European fashion weeks and campaigns linked to the beauty universe position her as one of the Latin artists most coveted by global brands.
Outsider. The appearance of Ester Exposito (26) Within this football ecosystem it is unexpected. The Spanish actress from “Elite”, considered one of the most beautiful and magnetic women in Europe, is in a relationship with the Frenchman Kylian Mbappé. Expósito has a consolidated career in film and television, contracts with luxury brands and more than 25 million followers on Instagram. In parallel, he continues to expand his international career with film projects such as “Dante”, recently presented at Tribeca alongside Chino Darín.
The Mbappé-Expósito combination represents a new model of hybrid celebrity, similar to that of Tini and De Paul: football, cinema, streaming and fashion functioning as the same ecosystem. She would no longer be “the girlfriend of.” He’s not just a footballer either. Both are part of a global entertainment industry where the borders between sport and entertainment disappear.
Garota of Ipanema. Bruna Biancardi (31), Neymar’s partneroccupies another strategic box within this geography of power. Brazilian influencer, model and businesswoman, combines Rio glamor with digital business. Her social networks, dominated by fashion, maternity and premium lifestyle campaigns, made her a coveted figure by international brands. Louis Vuitton, Carolina Herrera and different Brazilian cosmetics and beachwear brands.
Among the new generations there appears Inés García Santos (21)romantically linked to Lamine Yamal. The youth of both synthesizes the new paradigm: that of relationships that are born under immediate exposure, digital fandoms and constant surveillance of social networks. Yamal, at just 18 years old, is already starring in global campaigns. Your romantic environment automatically becomes part of the public conversation.
It also generates attention Ashlyn Castro (28), related to Jude Bellingham. American model and influencer, her appearance alongside the English midfielder triggered searches, trends and speculation on social networks. In contemporary football, private life is no longer private: each romance becomes content of high commercial value.
Among the Argentinian women who best understood this dynamic, Agustina Gandolfo (30). The Mendoza, wife of Lautaro Martínezdeveloped a solid business profile linked to healthy gastronomy and well-being. Living in Italy for years, she built an elegant and sophisticated identity that combines motherhood, fitness and her own businesses. His image, more classic and refined, also works as an ideal complement to the sober profile of the Inter captain. Gandolfo also consolidated a digital presence associated with premium family life, training and healthy eating, segments particularly attractive to European brands.
Valentina Cervantes (26)couple of Enzo Fernandezrepresents perhaps the phenomenon closest to the general Argentine public. Owner of a natural charisma that exploded on television after her time in “MasterChef Celebrity”Valentina transformed soccer popularity into a concrete commercial platform. Together with Enzo he launched family ventures and his own businesses while consolidating a growing digital community. Her fresh, relaxed and accessible style made her especially attractive to young audiences who find in her a closer and more everyday version of the glamorous universe that surrounds European football.
The 2026 World Cup will be the most consumed in history in audiovisual terms. And within that gigantic machine, these women will not score decisive goals or lift the Cup, but they will dominate the areas of fashion and the construction of a global image. And they will play their own championship
