Dfrom Brescia to Sirmione, from Desenzano to Castiglione delle Stiviere. Until January 6th, the Lombard cities that will host the stages of the three Corse Rosa illuminate their most characteristic places in red and pink. Pink and red to express two central values, for cycling and for Italy. «Pink is the color of the Giro d’Italia and we light it on the monuments to enhance and promote our territory and its immense cultural and artistic heritage», explains Barbara Mazzali, Councilor for Tourism, Territorial Marketing and Fashion of the Lombardy Region. «The red instead aims to be a further opportunity for bring to everyone’s attention the now daily drama of abuse and oppression experienced by many women and not only that, every day they are forced to suffer.”
Against violence against women, the Lombard cities of the three Giri d’Italia light up pink and red
The strokes of colored light are part of the project, created by RCS Sport in collaboration with the Tourism Department of the Lombardy Region, to enhance the excellence of the territories that will be touched by the three Giri. The Giro d’Italia, the Giro d’Italia Women and the Giro Next Gen. In addition to raising awareness with the use of the color red on the issue of gender violence.
Among the monuments animated by light, the Palazzo della Loggia in Brescia, from where the Giro d’Italia Women will start on July 7th. The Castle of Sirmione, the starting city of the 2nd stage and the Walls of the Castle of Volta Mantovana, where that 2nd stage will end. The Galleria degli Antichi in Sabbioneta, where the 3rd will start.
And then the Clock Tower of Castiglione delle Stiviere, the starting city of the 14th stage of the Giro d’Italia and the port of Desenzano del Garda, which will host the arrival. The Church of San Rocco in Manerba del Garda, from where the 15th stage will start. The Town Hall of Cremona, where the Giro Next Gen will stop.
What do cycling and the Giro d’Italia have to do with gender violence?
Even through a sport like cycling, which by definition expresses values of equality and respect, it can be the right tool to remember that no one is alone and that we must speak out.
The Castle of Sirmione, starting city of the 2nd stage of the Giro d’Italia Women. Photo Credits: LaPresse
«Nothing can represent the value of strength and freedom more than a cycling race. Let us never forget that the bicycle is the first means of transport that our mother teaches us to use to become independent and free. So there are many values that travel on two wheels”, continues Barbara Mazzali.
The combination between red and pink is a perfect match, as explained by Paolo Bellino, CEO of RCS Sport, which organizes the three Corse Rosa. «The pink color of the shirt which will crown champions of two wheels, It goes very well with the color red which symbolizes the fight against violence against women. Sport must give voice to battles that concern the entire community and we believe that even a multimedia platform with a strong international component like the Giro d’Italia can make its contribution in raising awareness on these topics.”
iO Donna © ALL RIGHTS RESERVED