Giro d’Italia, Cairo meets Garavaglia: “With Enit Italy will become the most visited place in the world”

The Giro d’Italia as a very powerful engine to promote our country in the world. With this idea, the partnership between the Corsa Rosa, the Ministry of Tourism and Enit (National Tourism Agency) has been consolidated over the last four years, an experience that grows and renews itself year after year and from which the fruits are reaped. despite the last difficult two years of the pandemic.

Enthusiasm

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“The Giro is an extraordinary tool for promoting Italy in the world, we are talking about a popular event that has incredible dimensions”, said the president of RCS Urbano Cairo in the meeting in Rome with the minister Massimo Garavaglia. “Along the roads of our country, stage after stage, 10-12 million people meet, the enthusiasm is incredible. Without forgetting that the Giro is broadcast in about 200 countries, reaching almost 800 million people: it is clear that the promotion is very remarkable. I am convinced that by going ahead on this path with the Ministry of Tourism and Enit Italy it can reach far beyond the fifth place it occupies in terms of number of tourists, we have everything to be the first, with what our territory offers nobody stops us “.

Cycling tourism

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Minister Garavaglia also emphasizes another aspect: “The visibility opportunities that the Giro gives us are very powerful and I am sure it can also help us a lot in developing a sector that has enormous development potential such as cycle tourism: in Italy new turnover of 5 billion, in Germany it reaches 20. We can grow in a really important way “. And here Cairo intervenes: “With all due respect, but if in Germany it is worth 20, we must reach 40! We will do everything to contribute to the revival. This is an extraordinary country from a landscape, cultural and food and wine point of view and the Giro, especially in recent years, he has always been very competitive, with suspenseful endings. “

How many initiatives

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But in what will the partnership materialize? 25 digital guides will be created dedicated to the most important cycle routes and local video recipes will be promoted on the web to spread and appreciate the traditions of each territory. Every day an Italian menu will be available to enhance the cultural and food and wine excellences and on the Italia.it portal there will be dedicated contents and information to deepen Italy from the perspective of the saddle. On social media then the digital postcards, 5-minute videos to share that show the beauties of the country step by step. Now all that remains is to wait for the start and enjoy the show.