THE very damp and even freshly towel-dried hair they can dry directly between plates of a plate without being reduced to a cloud of sizzling vapor. Science fiction? Rather innovation, at ghd: it has just arrived on the market Duet Stylethe first two-in-one styler that takes hair from wet to a full blow-dry in one go thanks to a patent on airflow and heat. This saves the passage of the hair dryer and the straight hair is necessarily flawless.
In other words, the new styler combines the power of the airflow of a hair dryer with the performance of a straightener. But come? We asked Rob Milnerghd Chief Technology Officer, directly from the brand’s laboratories in Cambridge.
Everything you want to know about the first straightener that dries while ironing, ghd Duet Style
How does the styler work? First with air, and only then with the effective heat of the soleplate?
«ghd Duet Style is the first instrument on the ac marketCombine hot air and heated plates together. In practice, the patent uses unique aerodynamics which combines at first a stream of hot air and four intelligent low-heat styling platesthat is to say 150°Ctemperature of our Helios, so as to dry the lengths in an optimal condition. After that just press the button Shine Shot to turn the tool into an actual styler: the airflow turns off and the temperature rises to 185°Cto finish styling the hair,” replies Rob Milner.
ghd Duet Style, in black or white (399 euros)
Doesn’t hair go from wet to dry too quickly?
“No. It’s not about drying, it’s about styling your hair. Duet Style does both actions while maintaining a good level of humidity in the drums, a factor that guarantees its health and styling hold. The technology is right designed to make hair visibly shinier, defined and immediately free from frizz».
So can we think about skipping blow drying altogether?
«Yes, this tool brings hair from wet to styled without the need for a hair dryer».
How was it possible to avoid the risk of damage to the hair shaft?
“We were able to demonstrate that ghd Duet Style it does not cause thermal damage during the drying phase through a method of very reliable mechanical test, i.e. the wet traction: the more the stems are damaged, the less they have resistance. We used of dried hair with Duet Style for a good year and have been shown to still have the same strength as naturally dried hair.
The airflow technology and temperature-controlled plates of the ghd Duet Style styler.
What types of hair was it tested on? Can we recommend it even to the most fragile?
«ghd Duet Style it has been tested on a wide range of hair types, from straight to wavy and curly, from the finest to the thickest, showing excellent performance on each. It is also safe for fine hair, which tends to be more prone to damage from drying, brushing and styling when the tools are operated at too high a temperature. With this patent we guarantee the optimal one precisely to avoid breakage even to the stems most at risk. Plus, the styler glides seamlessly between the hair without breakage and snagswith an easy and luxurious feeling».
How and how quickly was this launch developed, which is unprecedented on the market so far?
«Nine years, but getting the patent was relatively easy because no one else has done it before. With Duet Style we were the very first to launch a tool that dries and styles at the same time. The biggest challenge? Burn times, but not hair. We made it!”.
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