Buy one get one free. Five for the price of two. Or even better: 1+2 free. An unprecedented fierce battle is raging on the battlefield of supermarket promotions. Literally every brochure, from all department store chains, is packed with promotional offers. “It has to be, now that we shop differently and every customer is a price-conscious buyer,” says Albert Heijn. Where can you as a consumer do the best business? And hasn’t the ceiling on supermarket discounts been gradually reached?
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Get three, pay for one: “You must be stupid not to buy products in the supermarket on promo”
