After the introduction in Germany and Poland, the new store concept from Gerry Weber is also celebrating its premiere in Spain.
In the cities of Santander and Valencia, the fashion brand’s areas in the Spanish department store El Corte Inglés were redesigned, Gerry Weber announced on Monday. It is the first time that the new concept is being tested in a shop-in-shop.
“We not only have many years of successful cooperation with El Corte Inglés, but also high quality standards and a common understanding of what shopping experience customers want,” says Bobby Faas, Director Retail Stores & Concessions Europe at Gerry Weber about the newly designed stores Store space in the department store chain. “I am therefore very pleased that we were able to celebrate the premiere of our new shop-in-store design in Spain at El Corte Inglés.”
Customers and the team on site are very happy about the newly designed area, which is characterized by bright, warm colors, natural materials and clear lines, according to the announcement.
The “new Gerry” and the associated store concept are intended to make the “new positioning of the brand and the Gerry spirit tangible at the point of sale,” said Gerry Weber when the concept was launched in August last year. The debut followed in September in Munich, but in the future the design will also be used in other newly opened and reopened stores, such as now in Spain.