Despite the less than edifying overall retail situation, Intersport’s partner stores remain on course for investment. In the past 2021/22 financial year, the affiliated retailers in Germany invested 12.5 million euros in their stores, and a further 12 million euros are already planned for the current year, the sports retail association announced on Monday. The funds are earmarked for “conversions, modernization and expansion”, and the “digital transformation will continue to be pushed,” explained Intersport in a statement. This keeps the “dealer community on course for the future”.
Alexander von Preen, CEO of Intersport Deutschland eG, praised the projects: “Our dealers rely on the Intersport brand and invest in their stores like never before,” he explained in a statement. “It makes me incredibly proud. Because especially in view of the multi-crisis scenario in which we are currently finding ourselves, our Intersportler:innen are making a conscious decision to modernize their existing areas and for many new locations with which they can further expand their branch network.
