44 Label Group, the fashion label of German techno DJ Kobosil, has made its debut at Milan Men’s Fashion Week.
Like many artists, Max Kobosil started with a merchandise line that mainly consisted of t-shirts. The musician is now building his ready-to-wear collections on this basis, 44 Label Group announced on Sunday. The “Screwed up” collection for fall/winter 22/23 is the second ever.
As with the merchandise, T-shirts are the focus. There are also puffer and bomber jackets, pants. For the first time there are also shoes that are a combination of models that “meant the most for Kobosil in his youth”, according to the label. The collection is rounded off by heavy jewelry in silver and gold tones.
The inspiration for the collection is a combination of fitness clothing from the 90s, the style of Kobosil’s home, the Berlin district of Neukölln, and festival visits. Wild raves should be distinguished by mud camouflage patterns. Overall, the DJ’s collection seems to be made for the dance floor and offers the right look for every weather. In terms of color, the collection relies heavily on white and black. There are also a few red highlights in the form of logos and lettering, which round off the gloomy Raver:innen picture. An all-pink look made of puffer elements stands out from the rest of the color palette.
About 44 Label Group
44 Label Group was founded in Berlin in 2020 by Max Kobosil and is based in Milan. The label presented its first collection at an international fashion week last week. The 44 in the label’s name is an allusion to the former postal code of the Berlin district of Neukölln – the home of Kobosil. 44 Label Group is currently available from international fashion retailers such as Antonioli and Farfetch.