The talk show Marcel & Gijs already costs SBS 6 money on the third broadcast evening. Advertisers should be credited because of the poor viewing figures, says former channel boss Tina Nijkamp.
Marcel & Gijs disappoints as a summer replacement for Today Inside. After 611 thousand viewers and 391 thousand viewers, 381 thousand viewers were ready for the third episode yesterday. More importantly: how do you score in the commercial target group? Yesterday, the lowest market share to date was recorded: 8.7 percent.
‘This costs money’
According to Tina Nijkamp, this is below the lower limit set by SBS 6. Marco Louwerens said on the radio that he hoped for a market share of 12 percent, but according to Tina Nijkamp, Marcel van Roosmalen and Gijs Groenteman previously revealed in their podcast that a 9.1 percent market share has been forecast as the lower limit. And that’s where they are now.
That just costs money, explains former broadcaster boss Tina to her analysis channel. “It is in itself a very low prognosis, because it is below the channel’s average. It is important for the advertisers, because they then know approximately how well their spots will be viewed. If a prognosis is not met, it costs the channel money.”
refund
Why? Tina: “The advertiser is then ‘compensated’ because the ad received fewer viewers than had been promised in advance by the channel. Yesterday, Marcel and Gijs scored a market share of 8.7 percent in the commercial target group aged 25 to 54. In theory, that costs a little bit of money.”
Oops, what now? “The program will probably stick around this score, or they will have to adjust the format slightly (two guests instead of one) and there may also be a higher score when there is a viewing magnet at the table.”
Gerard Joling
Who could be such a ratings magnet? “It might be a good idea for Marcel & Gijs to invite magnets like Özcan Akyol, Valentijn Driessen, Job Knoester, Raymond Mens, Bas Nijhuis, Victoria Koblenko, Gerard Joling, Patty Brard or Maarten van Rossem. Very curious if we will still see them at the table there and what it will score.”
Marcel responds laconically to the lower viewing figures in his podcast today: “It is ten thousand less. Talpa has an invisible red line around 10 percent market share. (…) We are in a species walk boy. We have to work.”
Viewing figures
The viewing figures of Wednesday, June 7, 2023 (SKO):
Top 15 | Market shares (18-24h, 6+) |
|---|---|
| 01. Journal 20:00 (NPO1) 1,606,000 | 01. NPO1 / 20.3% |
| 02. Half past seven news (RTL4) 905,000 | 02. RTL4 / 19.0% |
| 03. Journal 18:00 (NPO1) 839,000 | 03. SBS6 / 9.5% |
| 04. The Perfect Picture while traveling (RTL4) 814,000 | 04. Vero / 7.2% |
| 05. I Know All About It (RTL4) 745,000 | 05. NPO2 / 6.1% |
| 06. EenVandaag (NPO1) 738,000 | 06. RTL5 / 5.3% |
| 07. Most beautiful girl in class (NPO1) 710,000 | 07. NPO3 / 4.6% |
| 08. Op1 (NPO1) 625,000 | 08. RTL7 / 4.0% |
| 09. RTL Boulevard (RTL4) 624,000 | 09.NET5 / 3.3% |
| 10. Dream of Youth (NPO1) 577,000 | 10. Eurosp / 2.6% |
| 11. Jinek (RTL4) 554,000 | 11. RTL8 / 2.2% |
| 12. Farm Van Dorst (NPO3) 534,000 | 12. Discov / 1.4% |
| 13. Edition NL (RTL4) 499,000 | 13. ESPN / 1.2% |
| 14. Journal late (NPO1) 489,000 | 14. BBC / 1.1% |
| 15. Fiorentina West Ham (Vero) 449,000 | 15. RTLZ / 1.0% |
Market shares per channel group (18-24h, 6+) | More viewing figures at: |
| 01. RTL Netherlands 31.8% |  |
| 02. Public Broadcasting 31.0% | |
| 03. Talpa TV 20.8% |
Programs that did not make the top 15 include Nieuwsuur (440 thousand), Children buy a house (436 thousand), Tijd voor MAX (424 thousand), Hart van Nederland (409 thousand), Shownieuws (377 thousand) and Nadia (366 thousand).