Georg Hesse becomes the new CEO

The Düsseldorf online retailer Fashionette AG has found a successor for the outgoing CEO Daniel Raab. The company announced on Tuesday that the Supervisory Board had appointed Georg Hesse as the new CEO.

The 49-year-old will take over the position on July 1 and will then form the company’s management duo together with COO and CTO Thomas Buhl. The CEO-elect is “a highly experienced e-commerce executive who combines a track record of growing and scaling the business with a relentless commitment to customer centricity and innovation,” said Fashionette.

Hesse comes from the consumer goods company Thrasio, where, according to his future employer, he was Vice President “responsible for building up the European and Indian business”. In the course of his career, Hesse spent 16 years at Amazon Germany, among other things, and held various management positions there. He then managed HolidayCheck Group AG as CEO.

The previous CEO Daniel Raab announced his departure in March

Stefan Schütze, Chairman of the Supervisory Board of Fashionette AG, justified the personnel decision: “Georg has considerable e-commerce experience in public companies and a consistent track record of achieving exceptional results,” he said in a statement. “He brings a passion for building successful teams and creating a customer-centric culture while driving innovation and delivering operational success.” ‘ stressed Schuetz.

Daniel Raab, who has been running Fashionette since spring 2019, announced his departure in March. According to the e-commerce specialist, he will step down from the board on June 30, but will remain with the company until September to “ensure a smooth assumption of office and handover process” for his successor. Chairman of the Supervisory Board Schütze thanked the outgoing CEO for “his development work over the past three years”. During this time he “enlarged Fashionette and took it to the stock market”. In addition, Schütze emphasized Raab’s “strong leadership in the difficult times of Covid”.