South American eyewear brand Gentle Monster has released its 2024 collection.
Titled ‘Gentle Jelly’, next season’s collection features a wide range of different colored sunglasses, the eyewear specialist said in a launch release last week.
Designs include classic round and rectangular silhouettes as well as sporty wrap-around silhouettes. The color palette extends from delicate pastel tones to dark earth tones to bright summer colors such as orange and red.
The core pieces of the collection are eye-catching models in pink or gradient colors, which also have glitter or ‘jelly’ details on the temples.
The collection launch was accompanied by two pop-ups in Seoul and Beijing. The temporary sales areas were littered with huge sculptures in the shape of gummy bear bags and rubber animals. The collection starts at 225 euros.
