Natascha el Mahmoud, who as General Manager Commercial Europe is responsible for expanding the omnichannel strategy on the European market, is leaving Jack Wolfskin.
El Mahmoud has informed the management of the German outdoor specialist that she will be leaving the company at the end of February 2024, Jack Wolfskin announced on Monday. She decided to “take a private break to pursue her passion for travel.”
She held various positions at the company from Idstein. She has held her current role since 2021. A year earlier, as Vice President Sales, she assumed responsibility for the wholesale business in Europe and was also responsible for sales operations.
“I very much regret her decision, because with Natascha we are leaving a manager who has worked for the brand, our teams and the company for years with great passion and expertise,” said Jack Wolfskin CEO Richard Collier. “Even in a challenging market environment, Natascha and her team have ensured with a clear strategy and focus on our customers that the wholesale area continues to grow, Jack Wolfskin has invested in international expansion and has developed into a global player.”